In this episode, meet podcast creator, producer, and consultant Lisa Orkin.

She is a great storyteller that uses audio and sound to paint a picture for her audience.

Lisa started her own podcast, then working with indie podcasts, and now bigger businesses are into it and advertising has also come into it.

Her secret for storytelling

Lisa says that her secret to better storytelling is to paint pictures instead of words. Rather than narrating how something feels or seems, she describes how it looks -- and that’s how to successfully paint a picture in listeners’ minds. Lisa also loves to expand people’s limits by giving her audiences a nice push out of their comfort zones. 

Her projects

She is currently working on Michael Cohen’s podcast for Audio Up. She also has Project Woowoo, which is her own fun podcast. Lisa likes helping people with the creative aspects of their podcasts, especially intros and outros. Since she works with people who have been in that industry, she finds that it is super important to help them decipher what they want to say and find a way to say it in a way that is going to be attention-grabbing.

Authenticity

Lisa believes that it is important to have authenticity in media; people want to see who you are in all ways and that will keep people interested in you and what you have to say. People want real. And even for hosts who prefer to keep to themselves and just present information, they can still present information in a way that represents them. Find the line where comfortable, authentic, and private lay side to side -- it does take practice but you just got to do it and get out there. 

Audio vs. Writing 

For Lisa, the difference when writing for listening is that everything has to be shorter and more precise. Use the dialog to paint a picture but in a way that also is engaging. One of the mistakes people make when they’re writing for audio is that they write something that is meant to be read. Audio sentences must be short, but also be filled with information and move the story enough without much narration or feeling tedious. 

Her creative journey

Lisa had all kinds of jobs before choosing the artistic path of writing. She started writing with her dad, Dick Orkin. She felt like the Radio Ranch was a family business that allowed her to grow, While she wanted to be an actor, she found that her true passion was in writing.

What’s Ahead

Lisa hopes to soon make more shows and use the medium to its fullest to tell as many stories as possible. She is ready to set off on her ideas with many great collaborators. 

Connect

website: www.lisaorkincreative.com

Instagram @lisaorkingram