Lisa Frank: Unicorns, Bad Bosses & Cocaine Rainbows

Lemme Fix It!

Franchesca Ramsey

Last Name Basis, Let Me Fix It, Society & Culture, Lemme Fix It, Comedy, Tv & Film, Franchesca Ramsey, De'lon Grant

4.8 • 666 Ratings

🗓️ 17 January 2024

⏱️ 79 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Lisa Frank is the technicolor media giant best known for making school supplies that were all the rage with middle school girls in the 90s. At the company’s peak during the mid 90’s Lisa Frank was doing over 60 million a year in sales. Today it’s nearly impossible to find Lisa Frank products unless you search online or eBay, and all of their physical stores have been shuttered. This week we dive into the company's rise and fall and then pitch how we would fix the brand for today.

correction 1.26.24: Amina Mucciolo uses they/them pronouns. We apologize for misgendering them in this episode.

Mentioned in this episode:

The World of Lisa Frank mini doc via Urban Outfitters

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Transcript

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0:00.0	You don't even know, like, the tornado that happens just before I sit down to record these sessions.
0:05.8	Like, it is...
0:06.9	I'm literally running around everywhere.
0:10.0	It's like, it's like I...
0:11.4	Well, I've been working in Boston right now, so I'm doing it in our rehearsal space and, like, whatever, so I had to get into the building, la, la, la.
0:18.3	But then, like, the plugs don't work.
0:19.9	I don't know where I am. And I literally was, like,
0:21.6	I was, like,
0:22.3	sweating,
0:22.7	running around.
0:23.1	I was like,
0:23.4	I'm such a fucking anxious maniac.
0:25.2	Jesus Christ.
0:26.5	How do I,
0:27.3	how am I mean?
0:31.5	Meanwhile,
0:32.1	I'm doing,
0:32.7	like an eye mask.
0:33.9	I'm like, Honestly, Fran, you sit down at the computer and you're like, hi, how's going?
0:39.6	And I'm like, and then there's always like a tech thing and I'm like, oh, wait, you can't hear me?
0:44.2	Oh, ha.
0:47.7	So ridiculous.
	...

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