4.7 • 3K Ratings
🗓️ 8 August 2022
⏱️ 42 minutes
🧾️ Download transcript
What exactly does “Gah!” mean? According to Lisa Bühler, it’s an outburst of joy and delight at finding something you just absolutely need in your closet. Bühler is the Founder and CEO of Lisa Says Gah, an e-commerce platform that aims to be a home for artists of the fashion industry. After a decade of working in fashion, Lisa observed its toll on the environment as well as how hard it was for smaller labels to compete with big brands. So she set out to create what she calls an “anti shop”—a place where independent design thrives and all products are made ethically and sustainably. Before starting LSG, Lisa worked as an account executive and then as a buyer for Nasty Gal, where she was in charge of sourcing dresses, outerwear, and sweaters. In this episode, Lisa shares everything from how uprooting herself inspired her to start her own business to how she grew revenue a whopping 300% during the pandemic. Plus, she very generously shares some career mistakes she’s made.
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0:00.0 | Hi everyone, I'm Hilary Kerr, the co-founder and chief content officer of Who Up Wear. |
0:11.3 | And this is Second Life, a podcast spotlighting women who have truly inspiring careers. |
0:17.5 | We're talking about their work journeys, what they've learned from the process of setting |
0:21.5 | aside their doubts or fears, and what happens when they embark on their Second Life. |
0:27.8 | We'd like to start this episode with a couple of questions. |
0:31.4 | First, how do you find your next favorite designer, and how do you know that what your |
0:36.1 | wearing was made ethically and sustainably? |
0:39.4 | We ask these questions because our guest today is trying to make the discovery process easier. |
0:45.0 | Lisa Bueller is the founder and CEO of Lisa Says Gaugh, an e-commerce platform that aims |
0:51.0 | to be a home for artists of the fashion industry. |
0:55.1 | After a decade of working in fashion, Lisa observed the industry's toll on the environment, |
1:00.3 | as well as how hard it was for smaller labels to compete with big brands. |
1:04.4 | So she set out to create what she calls an anti-shop, meaning a place where independent design |
1:10.2 | thrives and all products are made ethically and sustainably. |
1:14.9 | Browsing the site, you'll see smaller designers like Paloma Wool and Rachel Antonov, and Lisa |
1:19.9 | also has her own label, which is also called Lisa Says Gaugh, which you will probably recognize, |
1:25.6 | especially her colorful, checkered pants that were all over Instagram in the beginning |
1:29.7 | of the pandemic. |
1:31.6 | But before she started her own e-commerce company, Lisa actually worked as an account executive |
1:36.7 | and then as a buyer, her nasty gal, where she was in charge of sourcing dresses, outerwear, |
1:43.1 | and sweaters. |
1:44.7 | In this episode, Lisa shares so many wonderful stories like how a big move inspired her |
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