Lisa Bühler: Founder and CEO of Lisa Says Gah
Second Life
Who What Wear
4.8 • 3K Ratings
🗓️ 8 August 2022
⏱️ 42 minutes
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| 0:00.0 | Hi everyone, I'm Hilary Kerr, the co-founder and chief content officer of Who Up Wear. |
| 0:11.3 | And this is Second Life, a podcast spotlighting women who have truly inspiring careers. |
| 0:17.5 | We're talking about their work journeys, what they've learned from the process of setting |
| 0:21.5 | aside their doubts or fears, and what happens when they embark on their Second Life. |
| 0:27.8 | We'd like to start this episode with a couple of questions. |
| 0:31.4 | First, how do you find your next favorite designer, and how do you know that what your |
| 0:36.1 | wearing was made ethically and sustainably? |
| 0:39.4 | We ask these questions because our guest today is trying to make the discovery process easier. |
| 0:45.0 | Lisa Bueller is the founder and CEO of Lisa Says Gaugh, an e-commerce platform that aims |
| 0:51.0 | to be a home for artists of the fashion industry. |
| 0:55.1 | After a decade of working in fashion, Lisa observed the industry's toll on the environment, |
| 1:00.3 | as well as how hard it was for smaller labels to compete with big brands. |
| 1:04.4 | So she set out to create what she calls an anti-shop, meaning a place where independent design |
| 1:10.2 | thrives and all products are made ethically and sustainably. |
| 1:14.9 | Browsing the site, you'll see smaller designers like Paloma Wool and Rachel Antonov, and Lisa |
| 1:19.9 | also has her own label, which is also called Lisa Says Gaugh, which you will probably recognize, |
| 1:25.6 | especially her colorful, checkered pants that were all over Instagram in the beginning |
| 1:29.7 | of the pandemic. |
| 1:31.6 | But before she started her own e-commerce company, Lisa actually worked as an account executive |
| 1:36.7 | and then as a buyer, her nasty gal, where she was in charge of sourcing dresses, outerwear, |
| 1:43.1 | and sweaters. |
| 1:44.7 | In this episode, Lisa shares so many wonderful stories like how a big move inspired her |
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