Software is the heart and soul of our products.

It brings them to life, shapes their personality, and defines their purpose.

At Apple, we've always believed it's the deep integration of hardware and software

that makes interacting with technology intuitive, beautiful, and a joy to use.

iOS 7 introduced a simplified design,

built on distinct layers, smooth animations, and new colors.

It redefined our design language for years to come.

Now, with the powerful advances in our hardware,

silicon, and graphics technologies,

we have the opportunity to lay the foundation

for the next chapter of our software.

Today, we're excited to announce our broadest design update ever.

Our goal is a beautiful new design that brings joy and delight to every user experience,

one that's more personal and puts greater focus on your content, all while still

feeling instantly familiar.

Good evening and welcome to the cult cast the best 30-plus-minute Apple conversation

you're going to hear all week long.

I will be your host today, Dee. Griffin Jones, joining me today.

Some say he's blind as a bat, but with his heightened senses, he can smell typos.

From a mile away, it's our managing editor, Lewis Wallace.

All right, I got a joke this week. Great.

I had the free time to write one.

...