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Thank you. From Wondry, I'm David Brown, and this is Business Awards Daily. Happy Tuesday, May 24th.

Americans have a sweet tooth. You knew that, right? Well, research from George Washington

University found that we consume an average of 100 pounds of sugar each year, roughly 30 teaspoons

per day, but you didn't know that. And roughly half of that comes from sweetened beverages

like soda and juice. But in recent years, we've started cutting back on the

sugar we drink. Commercially packaged waters and seltzers are now the top pick when consumers

want to quench their collective thirst. People even stockpiled water and seltzer along with

their toilet paper during the pandemic. Beverage industry reports. And while the market may seem saturated,

some new brands are vying for Generation Z customers, and these are not the bland brands of

decades past. Cult-cand-water brand Liquid Death promises to, quote, murder your thirst. The brand's

loyalty program asks you to, quote, sell your thirst. The brand's loyalty program asks you to, quote,

...