All right, guys. Well, greetings and salutations and welcome to the John KB YouTube channel for our special live coverage, our stream here of CinemaCon 2025. And in this stream in particular, we're going to be talking about not just the Lionsgate presentation, but neon. Did a little presentation as well. So I am joined by

Dr. Anne Campia. Hey, everyone. And Cody Miller is here. What's up, everybody? And yeah, so

today's, this morning's session was long. Yeah. And not long with all Lionsgate Start. They did a lot of

industry business. They decided it was important to spend 20 minutes talking about the title

change of the NATO organization. That was painful. Yeah, it was. I mean, listen, so NATO,

the North American Theater Association, they've changed their name, thankfully, because NATO also is something else.

Talk for a second, because you're not, the camera isn't picking you up yet.

Oh, it's for.

There you go.

Yeah, so there's the new hat.

The new name of NATO is Cinema Unlimited, which is a good new name.

Yeah.

And it's a good new logo.

Yeah.

But they felt the need to spend

20 minutes on stage. Let's tell you the process of how we came to the name. As a marketing person who

does work in the space, I will say, give them their flowers because this was probably years in the

making to get to where they were. So I'll just say that. They're very proud.

Yeah.

And it looks good.

Why not?

Yeah, it's good.

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