Link-Building Techniques that Will Become More Risky in 2018 | Ep. #480

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 23 November 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #480, Eric and Neil discuss link building techniques that will become more risky in 2018. Tune in to know which strategies will still work for you and why you should always implement long-term plays into your marketing strategy. Time-Stamped Show Notes: 00:27 – Today’s topic: Link-Building Techniques that Will Become More Risky in 2018 00:45 – PBNs or private blog networks still work but have their risks 00:54 – Google has had a difficult time catching PBNs 01:33 – Guest posting is great but won’t be as effective as it once was 01:56 – Google will know when a contributor posts 02:21 – Linking spam will continue to lose its value 02:54 – Do content marketing the RIGHT way so you can scale up 03:20 – Anything that is quick and easy will NOT last 03:37 – Focus on your long-term strategy—this will help you grow the audience that will link to you 04:00 – Marketing School is giving away 90-day FREE trial for Crazy Egg which is a visual analytics tool 04:02 – Go to SingleGrain.com/giveaway to get your FREE copy 04:15 – That’s it for today’s episode! 3 Key Points: Google is continuously improving how well they track and catch PBNs. Content marketing is a long-term play and if done right, will gain you the audience that will link to you. Marketing plays will change significantly in 2018. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.8	your instructors Neil Patel and Eric Sue.
0:17.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about link building techniques that will become more risky in 2018.
1:03.5	So perhaps we should continue to talk about the things that are gray hat slash black hat
1:08.7	just because even though they're working right now,
1:10.4	eventually Google might catch on or Google is catching on so the concept
1:14.6	of PBS right PBS still work these are private blog networks we don't know how much longer
1:19.7	they're going to work for so it's easy to slot this into 2018 but Google's had a difficult time actually catching the
1:25.5	people that make it work I mean I met Neil and I actually met two CEOs one was you
1:30.6	know well I guess we won't talk about what companies they're from, but they do have a really
	...

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