Lindsay Tjepkema, Founder & CEO of Casted | Harnessing the Power of Podcasting

Success Story with Scott D. Clary

Success Story Media

Business, Careers, Self-improvement, Education, Entrepreneurship

4.6 • 1.9K Ratings

🗓️ 19 May 2021

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

➡️ If you liked the show, please subscribe & leave a podcast review on iTunes! https://podcasts.apple.com/us/podcast/success-story/id1484783544 ➡️ For More Episodes Visit: www.podcast.scottdclary.com Lindsay Tjepkema is the CEO and co-founder of Casted, the first and only B2B content marketing platform built around podcasts. With more than 15 years of experience in B2B marketing, she’s a dynamic leader who’s had tremendous success building and growing marketing teams on a local and global level. After launching a podcast for a global martech SaaS enterprise, Lindsay saw the tremendous opportunity for brands in podcasting, as well as a huge void in the tech landscape with the lack of software to support marketing teams in leveraging these shows as part of their content marketing efforts. This led her to start Casted to help B2B marketers unlock the full potential of their content by harnessing the power of podcasting. The company has since gained rapid traction among brands that wish to create greater connection with their audiences through authentic conversation. ➡️ Show Links https://twitter.com/CastedLindsay https://www.casted.us/ ➡️ Show Sponsor Gusto Promo Details: gusto.com/scott (3 months free payroll / platform services) Gusto's people platform helps businesses like yours onboard, pay, insure, and support your hardworking team. Payroll, benefits, and more. Mint Mobile Promo Details: mintmobile.com/successstory ($15 unlimited text/call/data) Mint Mobile re-imagined the wireless shopping experience and made it easy and online-only. No stores. No salespeople. Just huge direct to you savings on nationwide phone plans. ➡️ Talking Points 00:00 - Lindsay Tjepkema, Founder & CEO of Casted 07:42 - How can a business use podcasting? How can they measure it? 14:27 - Should every founder have a podcast? 21:47 - How do you grow a podcast/show? 24:32 - Audiences and algorithms. 35:21 - Own your weaknesses. ➡️ SUCCESS STORY PODCAST Stories worth telling. Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary. On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights. He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. Website: https://www.scottdclary.com Podcast: https://www.successstorypodcast.com YouTube: https://www.youtube.com/scottdclary Instagram: https://www.instagram.com/scottdclary Twitter: https://twitter.com/scottdclary Facebook: https://facebook.com/scottdclarypage LinkedIn: https://linkedin.com/in/scottdclary Learn more about your ad choices. Visit podcastchoices.com/adchoices Our Sponsors: * Check out Factor: http://factor75.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Transcript

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0:00.0	So I haven't worked with a lot of wine or liquor or alcohol sponsors, but I'm very happy
0:05.1	that Justin Wines reached out. They wanted to work with me and sponsor the podcast. Whether
0:09.1	or not you're buying wine for yourself or you're looking for corporate gifting or gifts for
0:13.1	friends and family, they got you covered. They recently sent me some of their wines,
0:16.6	including the cabs of their flagship wine. I saw sleeves and their award-winning justification.
0:21.1	I cannot wait to share these with friends and family and also drink some myself. Justin Wines
0:26.6	has been crafting exceptional wines since 1981, with world-class Bordeaux style wines,
0:31.9	Justin basically put Paso Robles region on the wine-making map. They thoughtfully produce
0:38.2	wines with boutique wine-making practices and it is the perfect gift for loved ones. Gifting
0:43.6	with Justin is effortless. You pick your wine, you select the box, you add a personal message,
0:48.7	and you leave the rest to them. You could be gifting yourself if you want to. I'm not holding
0:53.2	any judgment. Shop all of their exceptional wines at JustinWine.com and be sure to use promo code
0:59.6	success to receive 15% off your order today. One of the most important staples in me being able to
1:07.1	maintain energy levels, to look good, to feel good, to show up with a clear head, clear thoughts,
1:13.6	be able to jump on podcasts, jump on calls, pitch to investors, whatever it is is my diet. My diet
1:20.3	is always dialed in and it always has been and it's always been a huge part of my life.
1:24.8	This is why I've partnered up with Factor. They are one of my favorite meal delivery services.
1:31.2	They give you chef-crafted meals without any prep or cleanup. These are chef-prepared,
1:37.3	diet-ish and approved, ready to eat meals delivered straight to your door. You save time,
1:42.9	you eat well and you stay on track. And they have tons of different kinds of diets that they
1:48.5	cater to. Protein plus, calories smart, keto. That's usually what I do during the week. Vegan
1:53.9	and vegetarian chefs choice. Whatever it is, they have dialed in incredible meals for your specific
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