My mission is simple to make you money. I'm here to level the playing field for all investors.

There's always a little more consumer and I promise to help you find it.

Man, money starts now.

Hey, I'm Craver. Welcome to Man of Money. Welcome to Craver.

I do make friends. I'm just trying to make a little money.

My job, not just to entertain, but to educate and boil you go a lot of teaching tonight.

So call me at 1-800-743-CBC or tweet me at some point.

Every Monday I come to work with this giant sheep of papers that contains terrific reports on individual stocks,

along with what we call top-down analysis from whip smart strategists who outline what they're seeing in the big picture,

from their 30,000-foot purchase.

The top-downers are exceptional in what they do, although what they do isn't always worth doing.

They typically try to rationalize all the big picture inputs, the fed, the treasury yield curve, inflation, wage, housing.

Not only the soft landing versus recession thesis, then they come up with price targets for the average,

given there are assumptions about the world.

Hey, by the way, the Dow finished the day of 100 points. This would be to climb.1%, now it's like 10.21%.

Now, see, I'm not a huge fan of the top-down analysis. That's called macro.

I like the micro-thinkers. The people who analyze the fortunes of individual companies.

They manage the gauge prospects. They take inputs and come up with estimates for gross margins, revenues,

and normally earnings, then translate those into price targets for individual stocks.

They're pretty much always on their game, always on their homework, especially during earnings season.

Now, these two classes of analysts seem to be totally across purposes of each other, like they have nothing in common.

The top-downers never seem to stroll down the halls of the research department, checking in with the stockings.

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