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The Times Tech Podcast

Lily.ai’s Purva Gupta: “Why do these shorts make me sad?”

The Times Tech Podcast

Will Morley

Business, Unknown, Technology

4.9654 Ratings

🗓️ 22 November 2019

⏱️ 54 minutes

🧾️ Download transcript

Summary

The Sunday Times’ tech correspondent Danny Fortson brings on Purva Gupta, founder of Lily.ai, to talk about algorithms of emotion (5:40), creating psychographic profiles of shoppers (7:45), drawing on 15,000 data points to predict what people want (10:45), bring brands out of the dark ages (12:45), starting her company (14:45), testing her idea (17:45), having no technical background (20:15), having six different visas (23:00), using numbers to replicate emotions (24:15), her plan to access new data sources (26:15), why social media data is not that attractive (30:55), building an immunity to rejection (32:35), almost giving up (35:15), founder dating (37:25), and breaking up (41:25), her moment of inspiration (43:30), and why she won’t work for some companies (47:30).

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Transcript

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0:00.0

At the University of Southampton, they won't just teach you.

0:03.8

They'll challenge, support and empower you.

0:06.5

Visit an Open Day to see why they're targeted by top employers

0:09.7

and to find out how their incredible research and mind-blowing facilities will shape your learning.

0:15.7

Hi, I'm Joshie, a math student here at Southampton.

0:18.7

Open Days really help me pitch your living here.

0:20.6

You can chat to students like me, meet our brilliant academics,

0:23.4

explore the campuses and get a real feel for what it's like studying here.

0:26.7

Book your place.

0:27.7

Search Southampton Open Days.

0:33.4

And we can become really fascinated,

0:53.5

curious about this experience of breathing, bringing our attention to the breath now at the nostrils, at the point where the air is entering our body, fresh and cool.

1:03.5

Hello and welcome to Danny in the Valley. Yes, that was me, meditating, along with a bunch of other lanyard wearing tucks. It is that time of year again. It's Dream Force, the biggest, weirdest corporate event I have ever been to,

1:14.5

and I've been to a lot. So for the un-initiated Salesforce, which is the $140 billion software giant,

1:22.8

every year they have a conference, and the goal of it is to sell more business software.

1:29.0

But Salesforce and its founder Mark Beniof take it to a whole other level, and it is truly

1:35.4

beyond parity.

1:37.7

Take, for example, my meditation session, which is led by a monk, who is one of a whole group

1:42.9

that Beniof flies in every year from Bordeaux, France,

1:46.0

to help people de-stress while they're there to connect with their energy. So you walk into the

1:52.7

meditation hall, you kick off your shoes, you zone out for a few minutes, and then you emerge

1:57.2

to a giant hall full of wildly enthusiastic salesmen and women giving software demos and handing

...

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