Lifting the lid on the InsTech Podcast - what’s worked and what hasn’t… (407)

InsTech - insurance & innovation with Matthew Grant & Robin Merttens

InsTech

Entrepreneurship, Business, Investing

4.9 • 51 Ratings

🗓️ 17 May 2026

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week, the tables turn as Matthew Grant steps behind the microphone solo to reflect on seven years, 400+ episodes and the lessons learned from building one of insurance innovation’s most recognisable podcast platforms. From storytelling and interview technique to AI-assisted editing and the evolving role of podcasts in B2B marketing, Matthew shares an honest look at what works, what doesn’t and how InsTech is thinking about the future of content in an increasingly crowded landscape. Rather than focusing on technology alone, this episode explores something more fundamental: why people listen, what makes conversations memorable and how meaningful stories cut through industry noise. Listeners will hear Matthew’s practical insights on: Why storytelling matters more than expertise alone The power of keeping interviews simple, focused and human How educational content outperforms the hard sell What separates memorable podcast guests from forgettable ones How AI tools like Claude and NotebookLM are changing podcast production and research Why audio remains such a powerful medium for busy professionals The importance of preparation without over-scripting conversations How personal stories unlock better discussions and stronger audience connection Matthew also reflects candidly on his own interviewing habits, what AI revealed about his style and why continuous improvement matters even after hundreds of episodes. Along the way, he highlights standout conversations from previous episodes, including discussions with Sasha Haco of Unitary and serial entrepreneur Mark Cunningham of PriceHubble, both examples of how compelling personal stories can bring complex insurance innovation to life. Whether you host a podcast, appear as a guest or simply want to communicate ideas more effectively, this episode offers a thoughtful masterclass in creating content people actually want to listen to. If you like what you’re hearing, please leave us a review on whichever platform you use or contact Matthew Grant on LinkedIn. Sign up to the InsTech newsletter for a fresh view on the world every Wednesday morning.

Transcript

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0:00.0	Good morning, good evening, wherever you are. Matthew Grant here. Well, if you are one of our
0:12.9	regular listeners, you may already have figured out. This is going to be a little bit different
0:16.6	than our usual episodes. But don't worry, Zoya is in the background listening in just to make
0:20.4	sure I don't misbehave. We hadora is in the background listening in just to make sure I
0:21.0	don't misbehave. We had a gap in the schedule this week, and Zoya allowed me to jump in and talk
0:26.5	to you all of my own, so no guests this week. But we're going to be covering a lot in the next 15
0:32.1	minutes drawing on our experience of seven years of podcasts, creating them, listening to other people's and what we've done
0:38.4	that works and some things that didn't and what we're thinking of doing next.
0:44.1	Also, I'd love to get your thoughts on the podcast, what you like, what you don't like,
0:48.2	and ideas for new topics or features. So you can email us, hello at instec.com, or click on
0:53.4	the link in the episode notes to record a
0:55.4	message. And we might even include that in a future show too. We've recorded more than 400
0:59.8	episodes and we've spoken to hundreds of people on stage at our events and hosted many successful
1:04.6	webinars over the last seven years. Now, look, we don't claim to have all the answers. Indeed,
1:09.0	I know I still have a lot to learn and a few better habits to change more on those shortly, but I'm sure you'll find something useful in here. So let's jump in. So first of all, podcasting is a forgiving medium. I'm sure you're listening to this whilst you're doing something else. And like, hey, we don't mind. Perhaps we're even joining you on your morning walk or we're there with you as you commute to work. That is the superpower of podcasts. You can take
1:32.1	us along anywhere and we don't get in your way. Now, whilst a video does remain popular and YouTube
1:37.5	in fact has become one of the essential channels on which to release podcasts to maximize visibility,
1:42.6	even ones that are audio only like ours.
1:44.8	And many podcasts do offer video to complement the audio that we listen to on Apple or Spotify.
1:49.7	Most people still really prefer podcasts as audio only.
1:54.0	And it probably won't surprise you to know that when people listen with headphones rather
1:57.6	than through a speaker, there is actually a greater connection with the hosts
	...

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