Lifestyle Business Series: Productized Service 101 w/ Brian Casel

Zero To Travel Podcast

Jason Moore

Society & Culture, Business, Entrepreneurship, Places & Travel

4.6 • 866 Ratings

🗓️ 13 October 2020

⏱️ 82 minutes

🔗️ Recording | iTunes | RSS

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Summary

My guest today is Brian Casel who is giving us the 101 on productized services and this is a great option for anyone who is wanting to create a location independent lifestyle so that you can travel the world without being tied to a desk. If you are looking for something that won't require you to trade your 50 hours + work week for the same thing in a different place then now is the time to get familiar with the different business models out there that will allow you the freedoms you deserve. Brian dives into what a productized service is, how you can take a service you are offering and scale it in a way that gives you more time, freedom, and money, and, of course, we get into travel and the round the States trip that Brian and his family have been on. Plus we talk about him launching a business while they were on the road and why setting up constraints for yourself can help succeed, do the things you want to, and still be cognizant of time. Are you interested in building a location independent life? Are you wanting to learn more about business models that can make this happen for you? Send me an audio message (please) or shoot me an email over at Jason@ZeroToTravel.com. I am so excited to partner with HomeExchange.com who makes it possible to see the world without paying for accommodations. Make sure you listen to the entire podcast to get the promo code to save you some extra cash when you get your first exchange. Tune In To Learn: 10:00 Launching A Business On The Road 15:00 Takeaways From Extended Time On The Road With Family 17:25 How Do Hobbies Correlate to Business 20:30 Setting Yourself Up To Be Successful 22:25 Constraints Can Lead To Larger Success 27:05 Definition & Examples Of A Productized Service 34:00 The Natural Progression For Those Who Start Productized Services 36:20 Power of Niching & Needs of That Niche 39:00 Why A Productized Service Is Easier to Sell & For Your Customers To Buy 42:30 Steps to Creating A Productized Service 49:40 Automated Human Workflow & Processes 52:20 What To Look For When Hiring 54:50 The Path To Least Resistance 57:40 Agency vs Freelance 59:45 Hidden Gems in New York And so much more Resources: Find Brian On His Website Follow Brian on Twitter | YouTube Listen To Brian's Podcast: Productize Podcast Check Out Brian's Current Project: Process Kit Brian's Productized Service: Audience Ops HomeExchange Location Indie Want More? Potpourri Prat (Lifestyle Business, Experimenting & Travel Fears) w/ Matt Giovanisci 5 Ways To Grow Your Location Independent Business w/ Natalie Sisson Enjoy The Process Of Everything w/ Dylan Magaster Please head over to the archives for more Zero To Travel podcasts!

Transcript

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0:00.0	With the productized service model, that's definitely been the fastest way to grow recurring revenue, like significant levels of recurring revenue.
0:09.1	That was a clip from my interview today with Brian Castle, who is giving us the 101 on productize services.
0:16.3	Now, if you are somebody who wants to create a location independent lifestyle and maybe you are thinking about
0:22.4	freelancing or you're freelancing right now trading time for money you don't want to do that
0:27.3	you want to figure out a way where you can get more freedom so you can travel more and you don't
0:31.5	want to trade one 40 50 60 70 80 hour work week for another one, you want to be smart about it, right?
0:39.7	And why not educate yourself on some potential business models out there?
0:45.2	So that is what I'm bringing to you today.
0:47.9	This is all about the 101 on productized services, what they are, how you can take a service that you're offering people
0:55.4	and scale it in a way that gives you more time, more freedom, and more money, not bad
1:02.6	things to have. We're also going to talk travel, of course. You'll hear about Brian and his
1:08.7	family's trip around the United States, how it was to
1:11.9	launch a business while he was going around from place to place. And one of the things we get into
1:19.7	today is this idea of setting up constraints for yourself, how important it can be to give yourself constraints in order to
1:30.5	accomplish the things you want to do, whether it's travel goals, life goals, or whatever. So I am
1:35.4	going to give you three tips, three ways in this episode that you can manufacture constraints
1:43.6	for yourself and set yourself up for success so you can do the things
1:48.8	that you want to do and you don't let too much time slip by. So all of that's coming in this very
1:55.2	episode, my friend, get ready. It's a good one. Buckle up, enjoy. Strap in, grab your favorite beverage, relax.
2:03.0	Thanks for being here.
2:04.0	And welcome to the Zero to Travel Podcast, my friend.
2:12.9	You're listening to the Zero to Travel Podcast, where we explore exciting travel-based work,
	...

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