Life Lessons | Anastasia Soare: Anastasia Beverly Hills Founder and CEO

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 3 July 2019

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

When Anastasia Soare immigrated to Los Angeles from her native Romania in the early ’90s, she had no idea she’d someday change the way we collectively groom our brows. But after attending aesthetician school and getting a job at a salon on Melrose Place, she noticed that her facial clients weren’t taking proper care of their brows. Sensing a white space, she eventually launched her own salon where she dedicated herself to shaping brows of A-list clients. On this episode of Life Lessons, she’s talking us through how she ended up launching a full-on empire complete with a best-selling product line you’ve definitely heard of: Anastasia Beverly Hills.

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Transcript

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0:00.0	Hi everyone, I'm Hilary Kerr and this is Life Lessons, a podcast spotlighting women who
0:12.7	have incredible careers within a single field.
0:16.6	We talk about everything from how they got their start to the best things that they've learned
0:21.1	along the way.
0:22.1	Today, I am so excited to sit down with Anastasia Suarez, the CEO and founder of Anastasia
0:29.1	Beverly Hills, which sells more than 500 brow and color cosmetic products and is available
0:35.4	in over 30 countries internationally, with revenues that are estimated at more than $200
0:41.4	million.
0:43.2	Also amazing, she is one of the most popular Instagram pages in the beauty industry,
0:47.7	with over 19 million followers and when she took outside investment last year, her company
0:53.4	was valued at $3 billion.
0:56.8	Her reference that's more than Kylie, more than Glossier and more than Pat McGrath.
1:01.7	And as if this wasn't enough, Anastasia bootstrapped and built her company for more than
1:06.2	20 years before taking money, which is pretty impressive.
1:10.6	Her company is continuing to innovate every day and she is launching her first foundation
1:15.5	in 50 different shades this August.
1:18.8	She also counts everyone from Naomi Campbell to Oprah Winfrey to Jennifer Lopez to all the
1:23.3	Kardashians as her clients and BD.
1:26.7	I'm so excited to sit down with her to talk about work and everything that she's learned
1:31.0	along the way.
1:32.3	Now, on life lessons, it's Anastasia Suarez.
1:38.0	So let's start at the beginning.
	...

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