We choose to go to the moon and this decade and do the other thing. Not because they are easy,

but because they are hard. I think a lot of entrepreneurship and even personal growth is training

yourself on how you respond to hard. Because in the early days, hard was, oh, stop. This is a warning

sign. This is a red flag. I should

slow down or I should pivot. But the more I think about it as a competitive landscape as I'm

clear on what this path is supposed to look like. I get happier about the harder it is because I know

that no one else will follow. And I think if you can shift from this is hard to no one else will be able to do this,

then it flips from being this thing that you're like, oh, poor me to, oh, poor everyone else

who's going to have to try.

Find something difficult to do.

You need that.

You're not built for comfort or pleasure.

Like if that comes along, good.

You know, if you have a day where you're comfortable and there's some things around you that give pleasure,

have some sense and enjoy it.

But don't be thinking that's what your life is aimed at.

One of the things for people who are not where they want to be, But don't be thinking that's what your life is aimed at.

One of the things for people who are not where they want to be is that they have pain, like oodles of pain. And I remember when I was starting out, I was looking for passion. I was looking for purpose. I was like, I just want to find something that I'm motivated by. but it's the it's's the cat and the cheese. It's like we're looking

for cheese, but we have all these cat behind us and all we have to do is look and remember that they're behind us and chasing us. And so if you have the cat and you're staying in your current situation, you're being used by the cat, right? You're being used by the business owner who, you know, it doesn't treat you well and is you know and you're in this job they don't really want to be in right or you're being used by the business owner who you know it doesn't treat you well and is you know and you're

in this job they don't really want to be in right or you're being used by the situation or the

context of the relationship that you're in with the girl that you're like not that into right

versus saying like this is terrible and because of this terribleness i now have something that

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