And how did you come to begin your journey in the world of immersive experiences?

Absolutely.

Yeah.

So there's some jackhammer's happening in the back.

I just want to calm out real quick.

So it's going to be, it's already the first obstacle to surviving this podcast. I've got a couple of cats too that might jump on this keyboard any moment. So I've got full of obstacles here. So yeah, Meta for You is a company I started a few years ago. And it happened because I am an actor and was performing in different mediums, film, TV, theater, and theatrically live, I was doing more experimental kind of plays where all of a sudden there's no fourth wall and I'm interacting directly with guests and audience members. And the background for acting that I had was Meisner base, which is very much creating a moment-to-moment reality with your scene partner.

So applying those concepts to audience members would create this sort of space where you're improving with the audience and inviting them into improv, right?

And basically that you're creating a reality together by doing that.

And this is something people do in their everyday lives. They don't even realize it, but it's a very human thing to do.

The art of conversation is the same. And so those principles,

I started being approached more and more by different companies

to help them with their live events.

So this became branded activations,

like promoting streaming network,

different intellectual properties,

launch parties,

and usually it would begin by finding characters, like

they wanted certain actors and characters at their parties.

And from doing those events discovered that it's so much more than that.

I mean, the idea of having a character at an event, it gives the audience

permission that it's like, oh, okay, this is like not a real person so I can play and pretend with

them. But this can also be applied to something not as fantastical as a character. This can be applied

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