Life After Vogue: Why I Want To Reinvent Fashion Magazines (Edward Enninful)
Radical with Amol Rajan
BBC
4.5 • 919 Ratings
🗓️ 18 September 2025
⏱️ 56 minutes
🧾️ Download transcript
Summary
Edward Enninful thinks fashion risks going backwards on diversity, which is why he’s launched a new media business, EE72, to promote inclusion in an anti-woke era.
The former editor of British Vogue talks to Amol about why the industry needs to appeal to all generations – from getting Gen Z on side by tackling fast fashion and affordability, to highlighting the full spectrum of beauty by focussing on ‘women of a certain age’ in the first issue of his quarterly magazine.
Amol asks him about the recent Sydney Sweeney jeans advert after the US fashion retailer American Eagle ran ads with her alongside the words: "Sydney Sweeney has great jeans".
Edward also explains why he left British Vogue and talks about his relationship with his former boss, Anna Wintour.
GET IN TOUCH
* WhatsApp: 0330 123 9480
* Email: radical@bbc.co.uk
Episodes of Radical with Amol Rajan are released every Thursday and you can also watch them on BBC iPlayer: https://www.bbc.co.uk/iplayer/episodes/m002f1d0/radical-with-amol-rajan
Amol Rajan is a presenter of the Today programme on BBC Radio 4. He is also the host of University Challenge on BBC One. Before that, Amol was media editor at the BBC and editor at The Independent.
Radical with Amol Rajan is a Today Podcast. It was made by Lewis Vickers with Izzy Rowley and Grace Reeve. Digital production was by Gabriel Purcell-Davies and Sophie Millward. Technical production was by Mike Regaard. The editor is Sam Bonham. The executive producer is Owenna Griffiths.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | BBC Sounds, Music, radio, podcasts. |
| 0:05.6 | Hello and welcome back to Radical with me, Amal Rajan. |
| 0:09.6 | These are conversations about the deep global trends changing our world and some radical ideas for the future. |
| 0:16.1 | Edward Ennifle has had an extraordinary life and career. |
| 0:19.9 | He was born in Ghana, came to this country, to London |
| 0:22.8 | as an asylum seeker, as a teenager. He was black, gay and working class in West London at a time |
| 0:29.4 | when it wasn't easy to be any of those things. And he was appointed fashion director of ID |
| 0:33.5 | magazine, a very, very big position in the world of British fashion and journalism at the age |
| 0:37.9 | of 18. He went on to become the first black editor-in-chief of British Vogue, where he championed |
| 0:43.6 | diversity both on and off its pages, and he's put a lot of thought into what diversity actually |
| 0:49.3 | means and what it ought to mean. Since leaving that job in 2023, people in the fashion world |
| 0:53.8 | have been wondering |
| 0:54.3 | what might be next. And now we know, and you know, because he has launched a new media business. |
| 0:59.7 | It's called EE-72, the EE-E-E-his initials. 72 is the year in which he was born. And it claims |
| 1:05.2 | to be a bold new force where culture meets fashion. So when he came into the radical studio, |
| 1:12.0 | we talked about why he thinks there's been a cultural shift in the world of fashion back towards a more European ideal |
| 1:18.2 | of beauty and how he hopes his new venture, which includes a quarterly magazine in print, will |
| 1:23.4 | continue to break boundaries. I really hope you enjoy this conversation with, can I get away with saying this? Yeah, with the, with the remarkable Edward Ennifall. |
| 1:50.3 | We take it as a big compliment that you're here because, you know, you could do a lot of other podcasts and I know you're doing it. |
| 1:55.6 | We had a, I remember the one I came out and I really loved when we had our conversation. |
| 2:01.8 | Well, when I was returning to that research in preparation for this interview, I spent a bit of time Googling Edward Ennful, what he's been up to since we spoke last, because I should say |
| 2:06.1 | for our new listeners that we did an interview on the BBC Eye Player when your book, |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from BBC, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of BBC and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.