What's up everyone? Welcome to the Colin and Samir Show. On this episode, we're joined by Jesse Sebastiani.

Now, Jesse was a part of one of the most controversial, but also one of the most popular groups on YouTube, NELC.

While they are very controversial, they also are one of the most innovative groups on YouTube.

When their content got demonetized and they weren't able to make money from the

platform, they turned to their loyal fan base and came up with brands and products to sell them

that funded their content. They launched an apparel brand called Full Send, and they also launched

a hard seltzer called Happy Dad. And Colin and I actually went out to try and go buy Happy Dad,

and it was completely sold out. Could not find it anywhere. The woman at Bevmo laughed at us when we asked.

They used their millions of fans to build incredible businesses. And Jesse was one of the faces

of the brand. But at the height of their success, Jesse decided to do something very unique.

He left the group and in the process sold his

shares of the companies that he owned, walking away with millions, something that's extremely

rare on YouTube. Six months later, we went to go visit him at his brand new creative agency called

Sunday. We wanted to catch up with him and understand what his time was like at NELC, what it was like to actually exit a YouTube company, and what it feels like to reinvent yourself on the platform.

The videos that Jesse's making today on his Sunday YouTube channel are drastically different from what he was making at NELC.

It's the content that we love to watch.

He's bringing people behind the scenes in real time

with the growth of his creative agency.

All right, this episode is also out on YouTube,

and it does have some visuals to go along with it.

So if you want to go check that out over there,

if you want to listen to it here,

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