Levi Roots: Chef, Entrepreneur and Dragons Den Success Story

Desert Island Dishes

Food, Food Interview, Desert Island, Desert Island Dishes, Arts, Food Podcast, Dish, Interview, Society & Culture, Cooking, Chef, Personal Journals

4.8 • 780 Ratings

🗓️ 1 June 2018

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

*This was recorded back in December but it's one of my favourites so I wanted to share it with you again for anyone that missed it. Forgive the Christmassey references at the beginning, I hope it doesnt make you feel too discombobulated but Levi is a superstar, and I didnt want you to have missed out by not hearing it.

My castaway this week is Levi Roots.

Levi was born Keith Valentine Graham in Jamaica. After his parents moved to the UK when he was 4, he was brought up by his grandparents until he eventually moved to Britain at the age of 11.

He shot to fame in 2007 by appearing on Dragon’s Den with his famous Reggae Reggae sauce. He wowed the dragon’s and managed to secure a £50,000 investment from Peter Jones and Richard Farleigh.

Within 4 weeks his Reggae Reggae sauces were outselling Heinze tomato ketchup in Sainsbury’s and since then his business has gone from strength to strength. He now has so many products ranging from sauces, to snacks, to seasonings and ready meals. He’s written 7 books, released 4 albums and opened a successful restaurant. He does a lot of work with the Prince’s Trust and is a key figure in the Brixton community.

We recorded this at Levi’s restaurant in Westfield Stratford so you can hear a little of the hustle and bustle of the restaurant in the background which I kind of like.

Levi has a whole host of delicious Desert Island Dishes in his selection and oh my goodness – Levi’s final desert island dish sounds like complete heaven. I love the sound of the porridge his grandmother used to make, and his choice of sandwich was not what I was expecting at all. I think Levi’s story is really inspiring, and he talks so eloquently about his time in prison and how to worked to turn his life around with huge success.

I just thought there were so many interesting and inspiring nuggets in there.

Hope you enjoyed listening to Levi.

Desert Island Dish:

Jerk chicken, rice and peas with coleslaw and plantain

Luxury item: guitar

Don’t forget to check out the website www.desertislanddishes.co to see which recipe has been inspired by Levi’s desert island dishes and I will see you next time for another exciting episode

In the meantime come and say hello on Instagram, you can find me @madebymargie.

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Transcript

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0:00.0	Hi and welcome to another episode of Desert Island Dishes with me Margie. Thank you to everyone
0:08.2	who's subscribed so far. Welcome to the gang. A little bit of housekeeping to kick off today's
0:14.4	episode. Have you rated and reviewed Desert Island dishes yet? Because if not, hop foot it over to iTunes and do it.
0:22.9	It only takes 10 seconds and you can count it as your good deed of the day.
0:27.7	It's the first day of December today, which means we can officially start to get excited about
0:32.3	Christmas.
0:33.2	Although excitement is often mixed with panic at the number of unbought presents and things to do.
0:37.9	I actually need to get my hands on an advent calendar as no one seems to have bought me one.
0:42.8	My mum normally does, but apparently she's forgotten.
0:46.2	Today is a really exciting episode with the legend that is Levi Roots.
0:51.3	What he's achieved is amazing and so inspiring, and he's so nice.
0:58.2	I love Dragonsden, and his episode always stays with me as a really memorable one,
1:04.2	and it's just been great to see his career skyrocket since the show.
1:08.7	We recorded this episode in Levi's Restaurant, or Restaurant, as Levi calls it, although
1:14.4	I am nowhere near cool enough to call it that.
1:17.6	And so there is some atmospheric background noise, which I actually kind of like.
1:21.9	Without further ado, here is the man himself.
1:28.2	And well, I wondered whether you might treat us to a tiny snippet of a Levi Root song to introduce yourself.
1:36.6	So nice with your fried chicken. Make burgers finger licking.
1:42.5	On your barbecue and your drumsticks. Put reggae reggae sauce on your day.
1:49.2	Oh my goodness. My heart's beating so fast. What an introduction. That's made me so happy.
1:55.1	Welcome Levi Root. Hi. So you were born Keith Valentine Graham in Jamaica and after your parents moved to the UK when you were four,
	...

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