Leveraging Education to Identify Your Constraints - Coaching Success - #576
Barbell Logic
Barbell Logic
4.6 • 1.2K Ratings
🗓️ 9 August 2024
⏱️ 25 minutes
🧾️ Download transcript
Summary
Leverage education to identify your constraints. Put things you learn into action, and build trust as a business owner with content that leads to conversions.
Leverage Education: Put Insights Into Action As a Content Consumer
You almost certainly consume content in some form. Free or cheap content abounds: podcasts, social media, YouTube, reels, articles, books, audiobooks.
You should be consuming and encountering meaningful, challenging, useful content. You should constantly be learning.
That being said, too many people do not put lessons learn into action. Don't be one of these people. Then, your education is really just infotainment.
You do not improve yourself or your business by knowing more but by improving yourself and your business by changing your habits and applying the insights you learn from these educational resources.
Leverage Education: Build Trust to Create Leads & Conversions as a Content Creator
Some businesses focus on monetizing content and making money through content.
That is not Barbell Logic, and that is not most businesses.
Content is a means to build trust and demonstrate value and expertise. Potential clients (leads) consume your content, they become warm leads, and eventually some of these people will purchase your products or services.
For example, Matt has purchased Alex Hormozi's books (which are cheap) and watched some of his free online content. Because of the value he has gleaned from this, he was willing to pay more to attend an intensive in-person seminar.
Why? Because the free and cheap content, and Matt and Barbell Logic's application of the lessons contained in that content, have provided value. Matt was willing to invest more deeply in a higher level of service with a higher price point because of this trust from previous experiences with the content.
How are you building trust with your potential customers?
Leverage education and build trust.
Leverage Education to Identify Your Constraints
Barbell Logic used the seminar, and has used free and cheap content from Hormozi and acquisition.com to identify constraints within the business and levers to pull that will provide the most return for the least effort, time, and money.
Sounds a lot like MED (not on accident)!
MED does not mean do the least you can. It means valuing your time, money, and effort to get the biggest return on investment you can. It applies the law of diminishing returns. It asks, if you can add 5 pounds to your squat every 2-3 days with 1 set of 5 repetitions of the deadlift, why would you do a program that involves 3x5 or 5x5?
Leverage education to identify constraints and improve yourself and your business.
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Transcript
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| 0:00.0 | You're listening to Barbell Logic. The podcast where we talk about what it means to |
| 0:08.4 | experience strength and how you can use simple, hard and effective strategies in training and nutrition to improve your life. |
| 0:17.0 | It starts with meeting you where you are right now and finding lasting solutions. |
| 0:22.0 | Welcome to the show. You're listening to the Barbelogne, |
| 0:35.0 | you're listening to the Barbelogne, |
| 0:37.0 | I'm your host, Matt Reynolds, |
| 0:38.0 | it's another episode of the Coaching Success series. |
| 0:40.0 | Hey, happy Friday, I'm in Vegas, not my favorite city. It's also a hundred degrees at 9 PM at night right now, which is nuts. But we're here with Mission |
| 0:50.6 | Control with Andrew, Nicky, and Josh, and we're hanging out with the with really a two day deployment week and so we kick that off with really a two day |
| 1:05.5 | workshop at acquisition.com with the team there and so I want to talk a little bit I'm |
| 1:11.2 | not going to go into details I certainly don't want to take proprietary |
| 1:14.6 | information from them but really some kind of big picture takeaways from us and |
| 1:18.9 | really the thing here I've talked about the business strategy weeks that we do as a fully remote business with our employees and our team all over the world. |
| 1:28.0 | Certainly we get to meet more often than just a couple times a year, whether we're doing conferences or meeting at Air Force bases or whatnot, |
| 1:34.9 | but twice a year, at the beginning of the year and in the middle of the year, the mission control team, |
| 1:40.3 | the four of us, we really set strategy, what we call strategy deployment for the business. |
| 1:45.8 | I've talked about that in past episodes, you can go back and find those. |
| 1:48.8 | I really want to talk a little bit more today about why we came here and you know paid the ticket price which was not cheap for education and the |
| 1:58.2 | value in personal education and first off what's amazing about technology is that it has given us access to just an overwhelming amount of education, |
| 2:09.7 | places that you can better yourself. |
| 2:11.5 | And so there have been times that I have seen young |
| 2:14.5 | entrepreneurs or business owners that they read all the books and they watch all the |
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