meta_pixel
Tapesearch Logo
Log in
Podcasting Made Simple

Leveling Up Your Podcast By Defining Your Ideal Listener | Jerry Dugan

Podcasting Made Simple

Alex Sanfilippo, PodMatch.com

Education, Content Marketing, Podcast Guesting, Podcast Hosts, Podcasting, How To, Audience Growth, Podcast Guests, Business, Podcasters, Marketing, Monetization, Technology

5671 Ratings

🗓️ 7 November 2023

⏱️ 14 minutes

🧾️ Download transcript

Summary

Send Us a Text Message In podcasting, understanding your audience deeply and personally can be a game-changer. In this episode, Jerry Dugan explains why you must create a listener persona (avatar) for your target audience. By defining your ideal listener, you will unleash accelerated show growth, success, and impact. Get ready to connect more authentically with your audience, make informed content decisions, and select guests who resonate seamlessly with your show's mission! MORE FROM THIS ...

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to Podcasting Made Simple.

0:04.6

Hey, what's going on, everybody?

0:06.2

My name is Jerry, and we're going to talk about how to make yellow chicken curry.

0:11.8

Wait, hold on.

0:13.0

Oh, my notes say podcasters.

0:14.9

This group is podcasters.

0:16.6

So, podcast hosts, what we're really going to talk about is how defining your audience with great

0:22.1

detail through something called an avatar will help you get the most out of the efforts you make

0:28.0

and also make the most impact with your podcast.

0:31.7

Because if you're able to define who you're trying to reach, you're going to be very specific.

0:37.3

You're going to hit that niche. You're going to hit that niche.

0:38.7

You're going to be talking to a niche type of group of people. I'm a firm believer as an army

0:42.6

veteran that the person who tries to defend everywhere really defends nowhere. And the same goes for

0:50.0

our marketing efforts with our podcast. The podcast that tries to be everything to everyone reaches

0:56.4

nobody. So we're going to talk about what is an avatar. Why do you need to have an avatar? How do you

1:02.7

create an avatar? And then my own story of how an avatar has really impacted my show. So first

1:09.5

things first, what is an avatar? It's not the movie about

1:12.9

aliens on a planet called Pandora, or Sam Worthington saves the day by repeating the dances

1:18.7

with wolves theme. This, in fact, is something else. It comes from a Hindu word, and it's about how a

1:24.6

spirit can be manifest into physical form.

1:28.1

And so that is where the word avatar comes from.

1:30.1

That's what we're going to be using.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Alex Sanfilippo, PodMatch.com, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Alex Sanfilippo, PodMatch.com and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.