Leveling Up Nintendo | The Game's The Game | 2

Business Movers

Wondery

History, Business, Entrepreneurship

4.8 • 1.5K Ratings

🗓️ 6 June 2024

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the aftermath of a crash in the video game industry, Minoru Arakawa moves Nintendo into the home console market and takes full advantage when the recovery begins.

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Transcript

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0:00.0	Wundery Plus subscribers can listen to business movers early and ad free right now.
0:05.0	Join Wundry Plus in the Wundery app or on Apple Podcasts. Wonder. It's September 1983 at the Alma Gordo landfill site in New Mexico.
0:29.3	A middle-aged worker directs a reversing semi-trailer truck towards a mountain of trash.
0:35.0	When the trailer reaches the edge of the pile, the worker waves his arm to the driver and the truck
0:40.7	wirches to a halt. The worker unlatches the trailer door,
0:45.0	steps away and signals again to the driver.
0:48.0	And then with a hiss, the trailer rises into the air
0:51.0	and the trash inside noisily clatters out in an avalanche of book-sized plastic
0:56.5	cases. The semi-truck then moves away, leaving dozens of the cases on the dirt track behind.
1:03.0	The worker scoules, his back already aches, and he can't face cleaning up the mess.
1:07.8	So turning around he looks across the site and spots a younger colleague.
1:11.6	Hey, kid, get over here.
1:14.0	The trainee wanders over.
1:16.0	He's fresh out of high school and still luring the ropes.
1:18.9	The older worker thrusts a broom into his hand.
1:21.4	We need this road clear before the next truck comes in. The
1:24.7	trainee takes the broom and begins sweeping the track, but after a moment he
1:29.1	pauses and stoops down to pick up one of the plastic cases.
1:32.6	Oh man, no way.
1:34.2	It's trash, kid, get a move on.
1:36.2	No, it's E.T.
1:37.6	What?
	...

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