Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell so your funnels will actually convert, then get a ticket to my next selling online event by going to sellingonline.com slash podcast. That's selling online.com slash podcast. What's up everybody? This is Russell. Welcome back to the show. All right. I want to share has something really cool.

As you know, we're getting closer and closer to the rebrand of my podcast. Bootstrap Secrets is coming soon to a funnel near you. It's going to be awesome. But in the interim, I'm giving you guys some presentations that you probably have never heard before, haven't seen before. And so this next one's actually, we do a mastermind about once a quarter out here for our two Comic Club X and our Prime Mover members. And it's really powerful. It's a small group of, you know, 100 or so entrepreneurs that come to hang out. And at the last one, I wasn't there for the whole event, but they wanted me to come to come the very beginning like and talk to everyone and just like figure out how to get everyone to like level up and like have more success and despite their failures and things are holding them back. And anyway, it was interesting, I remember that morning. I was driving downtown Boise, getting prepped and I think like, what's the best thing I can give everybody? And I had a pad of paper next to my seat. I was like sketching out a couple ideas and some doodles and, you know, doing Russell stuff. And I got there and I, again, it was probably one of the presentations I felt the least prepared for, which a lot of times is where the magic comes. I had a lot of ideas but didn't know exactly how to land it until they called my name and I came on stage and I started going and after it was done I got texts from a bunch of the people in group just thanking me for that saying that was the thing they needed that shifted everything for them so this is what I hope you can listen to you can listen to it often I would bookmark it I don't if you'd bookmark things in podcasts but listen to it once a week listen to it when you're struggling listen to it when you're trying to figure out how to get out of a, you know, how to get to the next version of you and who you want to become and things like that. So anyway, I hope you enjoy this one. This is one that, yeah, I think is really powerful and really important and something that's probably going to change your life. So hope you enjoy this episode from my friend, Mr. Russell Brunson.

This is the Russell Brunson show.

Yeah, like Brent said, super excited to be here.

I was not supposed to be here because my daughter is going to college,

breaking my heart, leaving me, and we're supposed to leave today,

but then I got bumped and we're leaving tomorrow. So I'll...

Is that me or is that like an airplane flying into our building?

It's an airplane?

Okay.

Everyone duck in cover if you hear it again.

Anyway, yeah, so tomorrow we're driving her up and dropping her off, which is like heartbreaking

and exciting for her. But because that, I got to hang out the yesterday, which is like heartbreaking and exciting for her.

But because that, I got a hang out to you guys today, which is so fun. So thank you for letting me come and spend a little time with you guys. I'm excited. They put together a really, really cool event for you guys over the next two days, all about taking what you guys are learning, having success with it, and how do we grow it? How do we scale it? How do we kind of take to the next level? So I was thinking about that over the last couple of days, like, what can I share this different?

Like, we have amazing trainers talking about a lot of things from copyright into traffic to split testing to value ladders, like all these other pieces you guys go deep on. I was like, what can I bring different and unique today, just kind of kick off the event and kind of start everything. And so I just got back two days ago from Alaskan cruise. It was my parents' 50th anniversary, and they took us all, all their kids and their spouses up to this Alaskan cruise. So I've been up there for the last five days, or seven days, and just thinking about like, what can I share, what can I share? And so I have an idea. I haven't

prepared this or practice this. I have no idea it could go off the rails. But I was thinking about like as you're scaling, there's two different things. Like there's the technical part of like how do you scale. But then there's also like the psychological things that you have to go through as an entrepreneur as you are scaling because it shifts in as different along the way. And so that's what I want to talk about a little bit today because hopefully it'll help you

on that side of it as you are scaling because it shifts in as different along the way.

And so that's what I want to talk about a little bit today because hopefully it'll help you on that side of it as you're learning the actual techniques and tactics on how to actually scale.

How do we fix ourselves so that we can physically do it?

And I started thinking about this in my life, different times where I've tried to go to different levels, right?

And the first time that I can recognize this was in my wrestling career.

So in high school, I was a wrestler, and I remember when I first got into wrestling,

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