Level Up Your ROI to Grow Your Speaking Business with Joey Coleman

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 19 September 2023

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

"I think speakers are being called to be even more dynamic, more impactful, and a greater return on investment if they're addressing someone or having the pleasure of addressing someone in person and live."

Joey Coleman joined us on the podcast this week to chat with Grant Baldwin about his journey of building a speaking business, leveraging books to create credibility, and learning how to eb with the ebbs and flow with the flows as the speaking world grows and changes to accommodate virtual and in-person events.

"Every presentation I give, I try to think about, what do each of those three separate groups want? What do they need, and how does my speech serve them? So what is the ROI for the check signer? It's going to be a much tighter dollar ROI than for the person sitting in the crowd. But for the person sitting in the crowd, it's going to be a behavioral ROI."

In this episode, Grant and Joey dig into:

Joey’s speaking history and expertise
The shift in booking timelines
How to engage crowds virtually
What your marketing materials should target
How to make sure everyone sees the ROI of you as a speaker
Book publishing for your credibility
How to run uber specific discovery calls for success

“It's my personal belief in my worldview that humans are humans. Regardless of industry, customers have certain things that they're going to do. I don't care whether you're buying a loaf of bread or a tractor. You have certain desires, innate feelings as a human being, and the same holds true for employees. If you're a brand new employee, I don't care whether you're the CFO or the call center rep, you're going to have certain human desires that you want. What I try to do is have as the foundation for everything I do the commonality amongst humans.”

Episode Chapters:

[00:02:37] How has covid changed the state of the speaking industry?

[00:04:45] What is the percentage of your in person vs online gigs?

[00:09:48] How do you provide better solutions when what they ask for isn’t what they need?

[00:14:13] What audiences do you need to impress with your content?

[00:19:07] How to use common human desires to drive business outcomes?

[00:22:12] What does it take to focus on customer and employee engagement?

[00:27:37] How did you publish your books?

[00:31:54] Why should we read your new book?

Epsiode Resources:

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:52.4	Hey, friends, welcome back to the show.
0:54.4	Grant Bolden here.
0:55.0	I'm so excited to have you with us for episode 464 of the Speak Alap podcast.
0:59.2	Today, my friend Joey Coleman and I are going to dig into Joey's career, his speaking, bookwriting, launching a business that adapts to the world around us.
1:06.7	Now, if you haven't heard of Joey, you should know that he's just not your average dude.
1:09.8	He is a two-time author who's focused on helping companies connect the intrinsically human pieces of our lives to create exceptional customer experiences and empower your team to deeply connect and engage with each other. Joey has spent years helping companies take their intention to the next level to work with talent all over the globe. In fact, he's got cascities from all seven continents. Yes, you don't have to check a globe. That is all of them. We're talking about even Antarctica. So even if you aren't a human-oriented expert, we're going to dig into the nuts and bolts of how Joey has built his speaking business, what he's learned for the several years that he's been at it now. So thanks for tuning in. We've got a great conversation here.
1:45.3	Let's get right to it with Joey Coleman.
1:47.3	Enjoy.
1:51.9	Hey, what's up, friends?
1:56.7	Grant Baldwin here.
1:57.2	Welcome back to the Speaking of Love podcast.
1:58.8	Good to have you here with us today.
2:00.2	Today chatting with my good buddy, Joey Coleman.
	...

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