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Toyota, let's go places.

Oh my God.

You're waking up with Sarah and Vinny.

Oh, look at that.

Alice at 973.

The Super Bowl commercials, the price of a 30-second Super Bowl ad has hit an all-time high of $10 million.

NBC is saying that they were charging an average of $8 million, but that a handful of slots probably, you know, there's probably really Primo ones, you know, in the first break or maybe right after the

half or right before even. Those ones were selling for more than $10 million.

I didn't feel like this was a particularly great year for marketing.

Like I didn't see a ton that I super loved. I also didn't notice it at the time,

but I read that automakers were like not, not seen. They did not participate for whatever

reason. Who I saw was a lot of Toyota and I wondered if those were the local slots. Did you see

...