Well, howdy there internet people, it's Bow again.

So today we are going to talk about marketing and rainbows

and why you should probably expect to continue to seal

and that it's not really going to go away

despite a semi-organized push

to make them go away.

I had a question, short version is, hey, with all of the pushback,

why are so many companies going forward with it?

It's math, It's capitalism. It's capitalism. Okay, so let's start

with this. There was a survey conducted. It's called Accelerating Acceptance.

Survey of 2,500 people who were not members of the LGBTQ Plus community.

70% said that companies should show their support

through advertising, sponsorship, and hiring practices.

70%.

That's pretty big.

But aside from that, there's another reason.

The estimation that I saw said 17 million people in the US are LGBTQ plus. That survey was of people who weren't. 70% of them are

supportive. You know the 17 million are supportive and they're worth about a trillion

dollars. That's a lot of money changing hands over the course of a year, right? Companies want their share of it.

It's capitalism. And if you are looking at building your brand, you're looking at building your company,

who are you more interested in showing support for. The 17 million people who have a

trillion dollars worth of economic activity, who have an immutable characteristic, something that isn't going to change.

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