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Belle of the Ranch

Let's talk about understanding social media influence operations....

Belle of the Ranch

Belle of the Ranch

Society & Culture

4.91K Ratings

🗓️ 29 December 2022

⏱️ 9 minutes

🧾️ Download transcript

Summary

Let's talk about understanding social media influence operations....

Transcript

Click on a timestamp to play from that location

0:00.0

Well, howdy there internet people, let's bow again. So today we are going to talk about

0:06.2

influence on the internet and how it relates to foreign policy and how that relates to recent news

0:16.8

concerning social media platforms and the US stance towards them. Recently we talked about how there is there is a large

0:28.3

push to basically get rid of Tik-Tok in the US.

0:35.3

And I used the term influence operation,

0:37.8

and a whole bunch of messages came in

0:40.9

asking what one was in essence and here's the thing

0:46.7

when you are talking about influence operations on social media

0:50.1

your way over complicating it okay Don't think of it as spy stuff. It is, but don't think

0:56.0

of it that way. It's marketing. It's advertising. Nothing more. That's all it is. And it's incredibly effective.

1:05.0

Let me give you an example of how it can work.

1:08.0

Let's say your target country has a permanent underclass, a group of people who are not treated fairly.

1:21.9

They are treated economically, they are treated unfairly by the criminal

1:27.8

justice system, by state security, they are an underclass.

1:37.0

That demographic, that underclass of people and their allies, they will always have an organic movement

1:41.0

striving for change,

1:43.0

justice, striving for things to be fair,

1:46.6

because people like things to be fair,

1:49.5

most people anyway.

1:51.9

So that organic movement exists in your target country. An influence

1:57.0

operation, a successful one, would be to just amplify them. On social media you amplify their message so they get more people.

2:09.4

As that movement grows, it's capable of disrupting the status quo in that country.

...

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