Well, howdy there internet people, it's Bow again. So today we are going to talk about

stone hinge. We're going to talk about stonege, PR campaigns, and why? The eternal question, why? Because that question

came in a whole lot. And this is something we have talked about before, but it's been a

while, so we'll talk about it again. If you missed what happened, a group of activists went to Stonehenge and they sprayed it with, we'll call it paint for the moment,

and the purpose was to draw attention to climate change.

That's what it was about. A whole lot of people

asking why. All of your messages. It's a big part of it.

If you want to see it in action, go to Google, type in Stonehenge, click News, and then

click sort by date and start scrolling.

Because they got a bunch of coverage out of it.

They got a bunch of coverage out of it.

When we talk about irregular conflict on this channel, often describe it as a PR campaign with a violence.

This is a PR campaign without violence, but the goal is the same, to draw attention to their cause.

I'm willing to bet that most people get the connection with the

shirt, a defaced painting, right? Because you remember that whole Vincent Van Go soup thing.

That happened in 2022 and you remember it.

Well, only to bet that most people do.

Who's win Bruce?

Probably don't know without googling. That's why. It's about the coverage.

And it works the same way as it does in a regular conflict. It draws attention to the

cause and it provokes an emotion.

One person in particular answered everybody's question on their own

...