What is the absolutely most creative thing that any human being can do? What business lessons are there to be learned from the pleasure, the passion, and the pain? Poets, philosophers and painters can thrive professionally while being horrid, contemptible people. Not true for business professionals. The qualities that help you thrive in business are precisely the qualities that we like to see in the people with whom we choose to associate. Cheerfulness, honesty, optimism, confidence, determination, and authenticity are a few of those qualities. And don’t forget, unless you are retired, a tenured professor, or a justice of the Supreme Court—you ARE in business, whether you know it or not. This show is the first half of a three hour training seminar I recently delivered in Minneapolis for a group of entrepreneurial executives from around the country. Learn more about your ad choices. Visit megaphone.fm/adchoices