Welcome to Web 3 with A16Z, a show about building the next generation of the Internet from the team at A16Z crypto.

That includes me, Robert Hackett, your co-host and an editor here. and for the future of our interactions and identities.

Our guests today are Chris Lee, co-founder of IYK,

a startup that's bringing the physical, closer together with the digital

through NFC chips,

and joining us is Michael Blow, a deal partner at A16Z

crypto who creates generative art in his spare time. In the conversation ahead we

cover new consumer experiences in everything from concert going to commerce,

the intersection of high tech and high fashion, and differences between

building and web two versus web three. We also dig into the power of open standards, the challenges posed by bots and

counterfeiting, and debates over terminology, including whether fidgetal should be a thing.

As a reminder, none of the following should be taken as business, legal, tax, or investment advice.

Please see A16Z.com slash disclosures for more important information, including a link to a list of our investments.

Okay, so you've got the physical world, you've got the digital world.

These two things people consider them to be separate.

Why would we ever want to break down the barrier between these two things?

Don't we want to keep our digital worlds digital and our physical worlds, you know, separate?

Like these are two different universes. Why are we even thinking about joining them together?

So I think the reality of it is because so much of our lives

are lived online, it's just helpful to have some of the real world elements

as part of our digital identity.

And so one big example that comes to mind

...