In this lesson's episode, uncover why authentic communication is the core of effective sales.

Learn how to replace scripted pitches with credibility-driven language that builds trust,

explore science-back tactics for discovery, objections, and negotiation that engage both emotion and logic,

and understand how empathy and tone can turn any interaction into genuine connection and lasting conversion.

It's a good thing to know, a good point that regardless of the sales strategy or whatever you subscribe to, if it's spin or challenger or I don't,

there's a, there's a million and one different things that different organizations use,

uh, Miller,

Hyman, um, like a whole bunch of different types, right?

This underlies all of them.

This, this, this could, or can be added on to because if it's how to use

tone and how to, uh, I would say be more human and more authentic in your approach and be more,

uh, I don't know, more confident in your approach.

And I'm sure that I'm using very general words and you can probably go a little bit

deeper on how this actually manifests and when a rep uses it.

This can be implemented in line with any sales strategy because it's not, it's not a

different strategy. It's something that not it's not a different strategy it's it's something that

you have to add on correct correct it's it's very foundational it's very human feeling now

there are a lot of tactics we talk about messaging tactics discovery tactics you know objection

handling negotiation and so on but like for example people are familiar with like Bant or Medic, you know,

people have these discovery methodologies where they say, hey, look, Scott, when you go into the call with the customer, like here's the list of things that you need to come out with. And then what happens is we get too tethered to like those lists. And we say, so Scott, like, what's your budget? And you're you say, oh, I don't know, we haven't said it.

I'm like, okay, awesome.

So who's going to sign this thing?

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