How's the business going?

We're busier than ever, but struggling to get the staff we need. Recruiting can be such a distraction. We gave Job Centre Plus a try, and they've really helped us out. Really? Yeah. It was dead easy. We got our own employer advisor, Julie, who helped advertise our jobs, shortlisted candidates for us and letters interview at the Job Centre. We've hired some great people, and Job Centre Plus really took the hassle out of it, And there was no fee.

Brilliant. That's straight on my to-do list. you at the job center. We've hired some great people and Job Center Plus really took the hassle

out of it and there was no fee. Brilliant. That's straight on my to-do list. Find out more at

business.gov.com.uk slash recruit. Eligibility criteria apply. In this lesson's episode, examine

how powerful personal brands are built from trust, value and consistent visibility rather than

follow or counts alone.

Discover why credibility grows through association and social proof,

understand how offering value first unlocks opportunity and monetization at any scale,

and uncover how mindset, habits, and neuroscience-driven practices turn intention into lasting growth.

What I want to do first is I want to understand your playbook for building your personal brand because I want to sort of showcase how you use your social and now that is a

kickoff point for launching MBS for writing a book for the speak engagement you're at last night and all the other ones. So you have a formula that works on Instagram. You, you know, you're building a community on Instagram. When do you start to monetize? And how did you monetize? What's your, what's your strategy for somebody that would want to say, okay, I have my own community. I want to build my own community. She's done it so that now she has 10 million plus followers and obviously the opportunities for her have opened up. So how do you do that? Okay. So you can easily monetize from 10,000 followers. I mean, you can monetize at any point. The thing about it is exactly what you said. It's about building a community. It's about having people trust you. People look at three things when they come to a brand. Number one, what value are you offering? Okay. So, what value are you offering? What's your story? What's your USP? Your unique selling point? What are you offering to the world? What content are you posting? what are you putting out there? That's the very first thing they look at. The second thing they look at is who are you associated with. So when they come onto your page, they want to see you alongside, you know, you've had Joe Vitale on your show, you've had me on your show, you've had Jack Campbell on your show, some incredible minds on there, right? I love how I just put myself in that box.

But anyway, you've had some amazing, you've had some amazing people who shows. So when somebody comes to your page, they know, oh, I know Dr. Joe Vitale and Jack Campbell from The Secret. So I trust them already. So therefore I trust Scott. Because I'm already seeing people that I trust on your page, right? and that's the same thing with anyone that's listening.

Who are you associated with?

So who is on your page, right? And that's the same thing with anyone that's listening. Who are you associated with? So who is on your page with you? Who's speaking for you?

Who are you showing up with? And that can be testimonials. That could be people you're doing

Zooms with, people you're collaborating with, people promoting your brand. However it is, who is

alongside you? And then number three, where have they seen you? Where have they seen you? What publications have they seen you in? Who's speaking about you in the press? Have you been in Forbes? We've been an entrepreneur. Have you been in business inside? What publications have you been in? What TV shows have you been on? That is what people look at, those three things. And if you can tick every one of those boxes and you have, it doesn't matter the size of the following. But of course, the numbers help. And I'll tell you why now. Every time I knocked at a door when I started my career and I didn't have many followers on there, maybe, you know, tens of thousands versus hundreds of thousands at the time, I would knock on the door and if I didn't

have a blue tick, people are not quick to answer the door because you're just the same as everybody

else on the platform. However, if you knock at the door and you have hundreds of thousands,

where I am now with millions and millions and millions, tens of millions

of followers.

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