Lessons on scaling a company and growing a team, with Anastasia Soare of Anastasia Beverly Hills

Girlboss Radio

Entrepreneurship, Business, Careers

4.4 • 1.9K Ratings

🗓️ 20 November 2019

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When Anastasia Soare first stepped foot in Los Angeles, there was something about the reigning beauty trends of the time that baffled her. Everywhere, it seemed, women were over-plucking their eyebrows into skinny and—ahem—not-so-flattering shapes. But Anastasia knew better—and became determined to show women exactly *how* transformative a pair of well-groomed and full eyebrows could be. She began taking her brow-shaping expertise to the Hollywood A-list and eventually worked her way to grooming the brows of the one-and-only Oprah. Very quickly, things took off for her business and today, Anastasia is known as the "Eyebrow Queen" for having birthed an entirely new industry staple around eyebrows. On this week’s episode, Anastasia chats with Sophia about how she first sparked the idea for Anastasia Beverly Hills. Plus, she shares the trick to booking your first client, how you can grow a team and, of course, how to shape the perfect brows. Keep up with all things eyebrows on IG: https://www.instagram.com/anastasiabeverlyhills/ Shop Anastasia Beverly Hills products at: https://www.anastasiabeverlyhills.com/ Have feedback on the show? Email us at [email protected]

Transcript

Click on a timestamp to play from that location

0:00.0	Hi, I'm Sophia Amruzzo, founder and CEO of Girl Boss. And this is Girl Boss Radio, the show for and about ambitious women, exploring the
0:16.8	wins, losses, and insights learned on the winding road to success. On today's show I'm chatting with the one and only brow pioneer Anastasia Sorei
0:39.1	the founder and CEO of Anastasia Beverly Hills and if you don't know who Anastasia Beverly Hills.
0:42.9	And if you don't know who Anastasia is,
0:45.1	well, you've been living under a rock
0:46.7	and your eyebrows probably look bad.
0:49.8	But I want to say that before she showed us
0:52.3	how transformative great eyebrows can be, nobody was paying attention to eyebrows.
0:57.0	Anastasia launched her first brow product in the year 2000.
1:02.0	That was 19 years ago and now her company is worth
1:06.0	three billion dollars so we're gonna hear all about her story I'm excited for
1:10.0	our conversation here's a little bit of what Anastasia shared during our chat.
1:13.7	I did one eyebrows and I let everybody watching me doing that.
1:18.8	I was sold after five minutes.
1:21.6	The concept was sold.
1:23.4	Because eyebrow is such an instant gratification.
1:26.9	It's such an instant change that I don't need even to say too much.
1:31.2	I will fill in your eyebrows the right shape and you are sold. You understand. Stay tuned for my chat with Anastasia. We talk about how she got her first clients,
1:50.3	what makes for a good pair of eyebrows, and so much more. Here's our conversation.
2:00.0	Anastasia, welcome to Girl Bus Radio.
2:03.8	Thank you so much for having me.
2:05.3	I feel so lucky to have you here.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Girlboss Radio, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Girlboss Radio and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.