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On with Kara Swisher

Lessons on Capitalism from Patagonia’s Reluctant Billionaire

On with Kara Swisher

New York Magazine

Society & Culture

4.23.2K Ratings

🗓️ 30 October 2025

⏱️ 56 minutes

🧾️ Download transcript

Summary

When Patagonia founder Yvon Chouinard first got into business, all he wanted to do was make better equipment for himself and his fellow “dirtbags.” Over 50 years, he built Patagonia into a global outdoor retailer with a sustainable mission and ensured that the company’s profits will go toward protecting the environment for years to come. In his latest book, “Dirtbag Billionaire. How Yvon Chouinard Built Patagonia, Made A Fortune, and Gave it All Away,” New York Times reporter David Gelles chronicles how Chouinard set new industry standards for sustainable production and charitable giving. Kara talks with Gelles about how Chouinard’s version of conscious capitalism compares with that of tech billionaires, what to make of shifting US corporate environmental and social responsibility, and how artificial intelligence could affect the climate in the future. Want to see Kara and Scott Galloway live on the Pivot Tour November 8th-14th? Limited tickets are still available at PivotTour.com.  Questions? Comments? Email us at on@voxmedia.com or find us on YouTube, Instagram, TikTok, Threads, and Bluesky @onwithkaraswisher. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

he's not an effective altruist.

0:02.3

No, maybe an ineffective altruist perhaps.

0:06.1

But he knew what he cared about.

0:08.9

It's on.

0:20.0

Hi, everyone. From New York Magazine and the Vox Media Podcast Network, this is on with Caro Swisher, and I'm Caro Swisher.

0:26.4

If you listen to last week's episode with Vermont Senator Bernie Sanders about fighting the oligarchy, this one may seem like a bit of whiplash.

0:34.3

It's about a good billionaire, or at least one that's trying to use his money for good,

0:39.3

Patagonia founder, Yvonne Schenard. New York Times climate reporter David Gellis has been talking to

0:45.3

in writing about Patagonia for years. His latest book, Dirtbag Billionaire, How Yvon Shannard,

0:51.2

built Patagonia, made a fortune, and gave it all away, is a look at the

0:55.0

paradox of what's known as conscious capitalism and the impact that idealistic companies can

1:00.3

have in shaping consumer demands and other businesses. Before he was a climate reporter,

1:05.1

Gellis wrote about corporate culture, including a book about the capitalist to end-all-capitalist,

1:10.2

CEO Jack Welch. I wanted to talk to him

1:13.0

about the title shifts we've seen in American corporate culture in the past decade, especially when

1:17.1

it comes to climate change and social responsibility. I also wanted to talk to about some future

1:21.7

impacts on the climate, like AI, of course, and how the wealthiest Americans are leaning in or

1:27.1

out of their professed efforts to give back.

1:30.2

Our expert question comes from Harvard historian Sven Beckert, whose book Capitalism, A Global History, is coming out next month.

1:37.4

Stay with us. Megan Rapino here. The WMBA season is over. But on a touch more, we're still playing games.

2:00.2

We're checking out the tug of war between the players and the league, as the CBA is about to expire, while five teams play a round of musical chairs to fill their empty head coaching slots.

2:11.3

And we've got Valkyreys head coach Natalie Nakase on the show to talk about her epic first season with the Valkyries and what it's like to play and coach in Ball Hall.

...

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