Lessons - Marketing That Broke All the Rules | Mike Mandell - Principal Attorney at Mandell Law
Success Story with Scott D. Clary
Success Story Media
4.6 • 1.9K Ratings
🗓️ 31 December 2024
⏱️ 23 minutes
🧾️ Download transcript
Summary
➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory
In this "Lessons" episode, Mike Mandell, Principal Attorney at Mandell Law, shares his unconventional approach to marketing in the legal industry. Discover how small businesses can use social media to create viral content, engage their audience, and drive leads without relying on a hefty marketing budget.
Leveraging Social Media for Small Business Growth: Mike discusses how small businesses, even in traditionally "boring" industries like law, can utilize social media platforms to reach new clients. By consistently producing valuable content and engaging with followers, businesses can build their presence without spending on expensive advertising campaigns.
Creating Content That Provides Value: Mike stresses the importance of providing value through content, whether by educating, inspiring, or entertaining the audience. He explains that combining these elements in your content increases its potential to go viral and encourages businesses to experiment with their style while staying true to their unique personality.
The Velvet Hammer Approach: Instead of using traditional hard-sell marketing tactics, Mike advocates for a "velvet hammer" approach. By offering helpful, actionable advice—such as tips to improve credit scores or reduce debt—businesses can build trust with their audience, which leads to future client relationships when more serious needs arise.
Building a Personal Brand with Authenticity: Mike highlights the significance of authenticity when creating online content. It's essential to stay true to yourself and your style, even if it doesn’t fit traditional molds. By doing so, you stand out from the crowd and attract clients who resonate with your personal brand, ultimately driving business success.
➡️ Show Links
https://successstorypodcast.com
YouTube: https://youtu.be/unL_MhMLFgc
Spotify: https://open.spotify.com/episode/7mRfWj3EbfCvwNK3UAaoTy?si=da7b3f64f17a4129
➡️ Watch the Podcast On Youtube
https://www.youtube.com/c/scottdclary
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
Transcript
Click on a timestamp to play from that location
| 0:00.0 | I just want to take a quick second and thank NetSuite for supporting today's episode. |
| 0:03.2 | Now, let's use some quick math. |
| 0:04.3 | The less your business spends on operations on multiple systems, on delivering your product or your service, |
| 0:09.4 | the more margin you have as an entrepreneur and the more money you keep. |
| 0:12.9 | But with higher expenses on materials, employees, distribution, borrowing, everything is costing more. |
| 0:17.9 | So to reduce costs and headaches, smart businesses are graduating |
| 0:21.2 | to NetSuite by Oracle. NetSuite is the number one cloud financial system, bringing accounting, |
| 0:26.0 | financial management, inventory, HR into one platform, one source of truth for your business. |
| 0:31.6 | With NetSuite, you reduce IT costs because NetSuite lives in the cloud, no hardware required, |
| 0:36.7 | accessed from anywhere. |
| 0:38.5 | You cut the cost of maintaining multiple systems because you've got one unified business |
| 0:42.4 | management suite. You improve efficiency by bringing all your major business processes |
| 0:46.3 | into one platform, slashing manual tasks and errors. Over 37,000 companies have already |
| 0:52.3 | made the move to do the math. See how you'll profit with |
| 0:55.2 | NetSuite. And with inflation hitting businesses hard these days, it's more important than ever |
| 0:58.8 | to find proven ways to cut costs while actually improving performance. That's exactly what |
| 1:03.3 | NetSuite delivers. By popular demand, NetSuite has extended its one-of-a-kind flexible financing |
| 1:08.1 | program for a few more weeks. Head to netseweek.com slash Scott Clary. |
| 1:12.5 | That's netsweet.com slash Scott Clary. |
| 1:15.2 | NetSuite.com slash Scott Clary. |
| 1:18.0 | I just want to take a second and thank Incogni for supporting today's episode. |
| 1:21.3 | Now, you know what's kept me up at night lately? |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Success Story Media, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Success Story Media and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.