Lessons Learned Building & Selling A $6M Brand w/ Drs. Travis & Jenna Zigler
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 802 Ratings
🗓️ 25 October 2021
⏱️ 48 minutes
🧾️ Download transcript
Summary
This week we are leaking a talk from the 2021 Capitalism Conference.
Drs. Travis & Jenna Zigler were making a healthy income as practicing optometrists, but they felt like something was missing.
They decided to go after their entrepreneurial dream.
They took on a mission to help 1 billion people all over the world who are functionally blind and all of the people who suffer from dry eyes.
Travis & Jenna have been attending our events, and coming to Capitalism.com mastermind groups and workshop events for years now and it's been amazing to watch their success.
In this talk they share everything they've learned along the way building up and exiting their brand.
To join The One Percent, our community that helps capitalists build million dollar businesses and learn to growth their wealth visit:
https://www.capitalism.com/the-one-percent/?utm_source=CapPod&utm_medium=podcast&utm_campaign=episode
Transcript
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| 0:00.0 | Hey, Capitalists. Did you miss the 2021 Capitalism Conference in Austin? |
| 0:09.0 | That's all right. There's a talk we've been dying to share with you. Doctors, Travis and Jenna Ziegler, |
| 0:16.0 | have been in our orbit for years, attending our events, coming to Capitalism.com mastermind groups |
| 0:22.5 | and workshop events for years now, and it's been amazing to watch their success. |
| 0:28.3 | In this talk from Capcom 5, they share everything they've learned along the way, building |
| 0:34.4 | up and exiting their brand. |
| 0:37.2 | Let's dive in. |
| 0:37.7 | I'm proud to introduce the next presentation to you. |
| 0:42.4 | Proud in the sense of I have worked alongside Travis and Jenna for four years, five years, |
| 0:51.2 | five years. And when we met, they were just at the very beginning of their journey, |
| 0:56.8 | looking at, based on what we're talking about, like, well, when we get to that point, |
| 1:01.2 | then we'll consider pushing the gas. When we get to this level, then we'll think about |
| 1:05.0 | starting that foundation. When we get to this point, then we think we'll start travel. And it was |
| 1:10.5 | all that that headspace that all of us are so familiar with. |
| 1:15.8 | And we watched their transition over the last several years to go from what was an okay |
| 1:22.9 | idea, something that was doing okay, to completely repositioning the business and finally breaking out |
| 1:29.2 | becoming a multi-million dollar business, having a multi-million dollar exit, and partnering |
| 1:33.3 | with a team that is growing even faster than they were doing on the round. And so the missing |
| 1:38.9 | piece in the lineup after solidifying all of the headline speakers was the actual team that were practitioners |
| 1:48.4 | in manufacturing the breakout of going from an okay business to breaking out into the high seven |
| 1:55.0 | figures and then having a financially rewarding exit and both of them are fantastic teachers and very good at diving into exactly how they made |
| 2:04.4 | that pivot. |
... |
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