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Hey, guys, welcome back to skin anarchy. Today's a very special episode because I am truly interviewing a legend in the beauty industry and she is just so well-versed and she has so much experience across the board, you know, whether it's the brand side, whether it's the product development side, whether it's the leadership and the mentorship component that goes in. I mean, she's seen it all. She understands the space, I think, better than anyone else that I know. And so without further ado, I want to introduce you guys again to Ilana Joel Seifer welcome she is the new incoming president of

CW as well so welcome Alana I'm so honored to this too much thank you it is week seven

oh wow how's I hope it's going well it is it is thank you well I'm really excited Alana I I've been

really looking forward to this interview because like I said like I can't think of a better person than you to really kind of get a grasp on where our industry is headed. You know, I think there's so much that's happened in terms of development lately in the last few years. And I want to dive into that. But I want to actually introduce our listeners to you and your wonderful career and your background. If you could kind of walk us down on relay and tell us about your past experiences. I know when we spoke last, you were at Revevee

as the CEO of Revee, but just to give them an understanding of your multifaceted career.

Sure. So I, well, first of all, thank you again for having me. It's a real pleasure. And we spoke

early on in your journey of your own podcast.

And now everybody wants to be on skin anarchy. So thank you for having me back. And when I talk

about my career, I kind of talk about it in two phases. And I guess I'm starting my third phase.

So for me, I did not envision being in beauty.

I was an undergraduate major in history in college. I did go to school in New York City.

And so part of my sort of the draw of New York City was the opportunity to always have an internship

and kind of explore the world of work.

And my early internships were utilizing the skills that I thought I had at that time, which

were I interned in a PR firm.

I ended up writing for a particular company's corporate communications

newsletter. And actually through working in corporate communications, I was exposed to the world

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