How's the business going?

We're busier than ever, but struggling to get the staff we need. Recruiting can be such a distraction. We gave Job Centre Plus a try, and they've really helped us out. Really? Yeah. It was dead easy. We got our own employer advisor, Julie, who helped advertise our jobs, shortlisted candidates for us and letters interview at the Job Centre. We've hired some great people, and Job Centre Plus really took the hassle out of it, And there was no fee.

Brilliant. That's straight on my to-do list. you at the job center. We've hired some great people and Job Center Plus really took the hassle

out of it and there was no fee. Brilliant. That's straight on my to-do list. Find out more at

business.gov.com.uk slash recruit. Eligibility criteria apply. In this Lessons episode, explore how

early stage founders navigate the zero to one journey and build real momentum before scaling.

Discover why product market fit shifts with evolving customer needs,

understand how focused experiments reveal whether demand is genuine or manufactured,

and uncover how founder market fit and early hiring choices

shape a team built for lasting growth.

Let's talk about some strategies for going from zero to one.

So first of all, when you say you're working from zero to one, provide some context.

Are you talking about going in as a consultant to or as like a mentor or an advisor to a founder because zero to one is very early on?

So is that pre-revenue, is that pre-product market fit?

When do you get involved?

And what does an entrepreneur look like when you start working with them?

Oh, so yeah.

So I do some advising, angel investing and kind of mentoring when it comes to helping companies.

And the areas that when it comes to you from an advising perspective, it's that usually they are before product

market fit. They're kind of the early stages. Sometimes they have a little bit of revenue, but

maybe one or two customers and trying to figure out how do I get my first 10 customers. And I think

zero to one looks different for every business. It looks different even depending on what the problem you're trying to solve.

...