In this lesson's episode, we're exposing why luck finds some people and not others.

Derek Siverr sold his company for 22 million and everyone said he got lucky.

What they missed was that he'd been building for 11 years while his competitors quit at year two.

Luck isn't random.

It's probability that increases if you position right and don't leave.

I'll speak about two conditions that make you

actually findable when opportunity shows up and why most people quit 18 months before luck would have

arrived. This is how you make yourself luckier. Derek Sivers sold CD Baby for $22 million in 2008, and everyone called it luck.

Right place, right time, the internet boom, caught the wave, right?

But what they didn't see is that he'd been building music distribution system since 1997.

So 11 years of showing up before the big exit. And during those 11 years, dozens of other

music distribution companies started and most quit within two years. Some made it five years

before selling for nothing or shutting down. But Derek was still there in year 11 when the

buyer showed up. So was selling for 22 million lucky?

Absolutely. The buyer could have picked any competitor. Timing could have been different. A dozen

variables outside of Derek's control had to align. But here's what people miss. Derek created the

conditions for luck to find him. And then he stuck around long enough for it to show up.

And that's not the same as just working hard. And it's not the same as just getting lucky.

It is something else entirely. See, a lot of us don't understand what luck actually is.

Most people think about luck in binary terms. Either you got lucky and you didn't deserve it, it was just

random chance, or you earned it. So hard work means no luck involved, right? This is wrong. This is a

lie. And believing it's how luck works destroys your ability to actually benefit from luck. So here's

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