In this Lessons episode, discover how to stand out in a crowded market by embracing authenticity over flashy, imitative tactics.

Learn why choosing a unique customer-centered approach builds lasting trust and understand how assembling a high-performing team fueled by shared values drives long-term success.

Oh, yeah, oh, my chance. success. I think that's a concern that entrepreneurs have when they put something out and then they see their competitors being flashy and promising the world.

And they kind of, like when you play in a space, you know who's real and you know

who's full of shit quite quickly.

But you get frustrated because you lose customers.

So I want, I kind of want you to give entrepreneurs maybe some very simple or tactical

tips when you are launching a great product and you know

it's a great product and you feel like you're being outmatched on the sales and marketing

front by somebody that's shittier product but they know how to really say the right things

or just show up in a way that maybe a product focus person

doesn't understand how to show up.

How do you compete that you don't devolve to these shitty sort of gotcha sales and

marketing tactics that we're sort of talking about that creates this shitty customer

experience where customers are buying. They have remorse, they want a refund, they're not

getting it. You know that that's the average customer that goes to your competitor's funnels

dealing with. So what do you do? I think if you know how the game is played over here,

you should be zinging when everyone else is lagging.

You mentioned that a few times. I've seen your content. What does that mean?

So if everyone is like running the same level of funnels, same level landing pages, the same level offers, and you're familiar with that, it's good just to completely avoid it and do something completely new. So if they're running this specific landing page, don't have a landing page. If they're doing loads of sales calls, have no sales calls, have a different approach to it, right?

There's different ways we can slice and dice it so that you are not be coming into that crowd.

The biggest problem with this, I find is that a lot of guys are trying to fit in.

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