4.6 • 1.9K Ratings
🗓️ 22 July 2025
⏱️ 16 minutes
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In this “Lessons” episode, luxury hospitality pioneer Jonathan Campau reveals how he built a $700M real estate portfolio by mastering creative deal structures and targeting high-net-worth clientele. He shares how lease options and distressed assets create massive upside with limited capital, the hidden risks of cross-collateralizing properties (and how one nearly cost him two multimillion-dollar homes), and why calculated negotiation—rooted in value creation, not speculation—is key to scaling in high-stakes environments. Through hard-won lessons and bold decisions, Campau demonstrates how vision, discipline, and deep understanding of contract leverage can turn boutique hotels and luxury villas into generational wealth.
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0:00.0 | In this lesson's episode, discover how strategic use of lease options and distressed assets can unlock |
0:05.1 | high value real estate deals. Learn how to structure contracts that protect upside while limiting risk, |
0:09.7 | understand the hidden dangers of cross-collateralization, and explore how creative negotiation |
0:14.0 | turns short-term plays into long-term success. |
0:25.8 | So this is something that I'm interested in. Again, we're sort of going through the mechanics of your business, but the options. |
0:29.8 | The options were always key in these like rent-to-own scenarios. |
0:33.4 | So putting options on this for purchase, really, is that's sort of like the play that you've always used |
0:39.2 | for since Kansas to luxury properties in Miami |
0:41.9 | to now like some of the hotels. |
0:43.3 | Same. |
0:44.3 | Exactly same. |
0:44.6 | So it's not just when you work on this deal |
0:47.8 | with the owner or the landlord, |
0:49.7 | it's not just, I want a sublease. |
0:53.8 | It's always sub lease, but then with the option. |
0:56.0 | Yeah, because if I say to you, can I rent your house, if you were a landlord, can I rent |
1:01.3 | your house and turn it into a commercial enterprise, turn into a hotel, you're going to say no. |
1:05.8 | But if I say, I want to buy your house in two years, it's a different contract than just a lease with the option to |
1:11.7 | sublease. So I'm now coming to you saying, I want to buy this house. And you're like, well, it's not for sale. You know, I want, I want, let's say it's worth a million. I was like, okay, I'll give you a million one. And you're like, it's not for sale. I'll give you a million to. What's your cost? I can see what you paid for. |
1:27.9 | So I know what your mortgage is. You paid 600K for the house, let's say. And I know your mortgage is probably around $4,000 a month. So I'm going to start offering you at your mortgage cost $4,000. That's where that's the starting point. I understand. Okay. So I'll pay you 1.3 and I'll pay you $6,000 a month. |
1:26.0 | I told you as not for sale. |
1:27.1 | I'll give you $6,500 and I'll pay you 1.3 and I'll pay you $6,000 a month. I told you |
... |
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