All right, Neil, there's a channel I watch when I get bored and it's this guy that goes

around Walmart farting and it's called seriously, yeah, it's called this guy is,

it's his name's Jack Vale and his product is called the pooter. So he walks around Walmart and

it sounds like the best farts in the world. It's like he has this little thing that he presses

and literally sometimes like people will like punch him and stuff, people like hit him with the

cards and like people get super upset. But most of the time people are laughing, it's like really

funny, right? This guy's probably been doing it for over 10 years or so and now it's gotten to

the point now where his kids have gone old enough where the kids are like pushing a card around

where there's like a camera, it's a high quality camera and they're just kind of filming the reactions

of people, right? And I just find it fascinating because this guy's funnel is literally he just goes

around Walmart farting on people, right? And then he promotes his product, the pooter and he gets

millions of millions of views and people have recognized him now as like the fart guy, right?

That is kind of the power of YouTube and that's what I wanted to talk about here because a week ago,

I was driving back from my parents' place. I was listening to Russell Brunson from ClickFunnels

talk about, oh, this is like the new hack or whatever. This is like the ultimate thing now,

I'm like, okay, what's the ultimate thing? So I listened to it and he's like, the ultimate thing

is YouTube. And I was like, wow. And like, wow, as in like it is a big thing because the argument

that he made is like, look, on YouTube you can get millions, hundreds of thousands of views,

millions, you don't have to pay for the traffic. And then you'd also get paid for it as well. And

then you can drive them to your funnel, your email list, whatever it is exactly. This guy's funnel

is very simple. He's just going around farting shows how the product works. He's product demoing

the whole time, right? He's getting a ton of views and drives it like this $10, $30 product or whatever.

...