Less competition, more creation with Renée Mauborgne

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 4 April 2024

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

Best-selling author and economics professor Renée Mauborgne thinks that too many entrepreneurs focus on the wrong things—consumed with making their companies outperform one another as they fight for a greater share of a crowded market space. But what if entrepreneurs focused on creating new markets instead of fighting over old ones?

This week on How I Built This Lab, Renée shares insights from her Blue Ocean Strategy series to help founders crack open new opportunities. Plus, what is non-disruptive innovation and can it offset job displacement in the age of AI?

This episode was produced by Kerry Thompson with music by Ramtin Arablouei.

It was edited by John Isabella with research help from Sam Paulson. Our audio engineer was Neal Rauch.

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Transcript

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0:00.0	Wundery Plus subscribers can listen to how I built this early and ad free right now.
0:05.0	Join Wundery Plus in the Wundery App or on Apple Podcasts.
0:10.0	We're driven by the search for better, but when it comes to hiring, the best way to search for a candidate isn't to search at all.
0:17.3	Don't search match with indeed.
0:20.3	Leveraging over 140 million qualifications and preferences every day,
0:25.0	Indeed's matching engine is constantly learning from your preferences.
0:29.0	So the more you use indeed, the better it gets.
0:32.0	Join more than 3.5 million businesses worldwide that use indeed to hire great talent fast.
0:39.0	And listeners of this show will get a 100 pound sponsor job credit to get your jobs more visibility at
0:45.9	Indeed.com slash How I Built.
0:48.8	Indeed.com slash How I Built.
0:51.3	Terms and conditions apply. Need hire you need indeed how do I tell them how do I tell them how do I tell them how do I be the bills how do I pay the bills
1:02.2	I know what goes through your head when you're living with Canada How do I pay the bills?
1:02.5	I know what goes through your head when you're living with cancer.
1:06.1	The questions, the fears, the need to know.
1:10.2	How do I know?
1:12.1	Because I'm living with cancer too. That's why I joined the Macmillan online community.
1:17.6	And we can help people like you, whatever you need to ask.
1:21.8	To join us, search Macmillan online community.
1:25.0	I'm Afuah Hirsch. I'm Peter Francopern.
1:28.0	And in our podcast, Legacy, we explore the lives of some of the biggest characters in history this season.
1:34.4	We delve into the life of Alan Turing.
	...

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