Leslie Blodgett, former CEO and founder, bareMinerals: “I learned that when I'm desperate, when I can't seem to find my way, is when I get most creative.”

9 to 5ish with theSkimm

theSkimm

Entrepreneurship, Careers, Business

4.7 • 1.9K Ratings

🗓️ 26 August 2020

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Leslie Blodgett is a trailblazer in the beauty industry. She is the former CEO and founder of bareMinerals, a product she grew into an almost two billion dollar business. She sat down with us to talk about how she built a community of loyal customers before the age of social media. And luckily, she's also put those tips into her new book, “Pretty Good Advice.” It gives some pretty great advice. Including: “lead with laughter.” In this episode, Leslie shares how she hustled to break into the beauty business (5:32), why she built her television persona while being an introvert (12:39), and how she's leaned on a support system of girlfriends (22:10). Stay tuned at the end for a spotlight on Juju Supply, a company making jewelry, touchstones and totems to give you energy, spirit, resilience, and hope. Want to be featured? Submit yourself or a friend here.

Transcript

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0:00.0	So I learned that when I'm desperate, when I can't seem to find my way is when I get most creative. Like when I'm at the
0:14.4	bottom feeling down instead of being depressed for long periods of time I just
0:19.3	start thinking what would I do in little steps to get there.
0:22.6	I'm Carly Zaken.
0:25.6	I'm Danielle Weisberg.
0:26.6	Welcome to Skim from the Couch.
0:28.2	This podcast is where we go deep on career advice from women who have lived it.
0:31.8	From the good stuff like hiring and growing a team.
0:34.6	To the rough stuff, like negotiating your salary
0:37.6	and giving or getting hard feedback.
0:40.1	We started the skim from a couch,
0:41.7	so what better place to talk it all out than where it began on a couch?
0:46.0	Hey everyone, this show might sound a bit different today because we're skimming
0:55.4	from three different couches. The skim is still working from home for the time
0:59.1	being because of COVID-19. Today Leslie Blodgett joins us on Skimmed from the couch. She is a
1:06.4	trailblazer of the beauty industry. Leslie founded Bear Minerals which she
1:11.2	grew into a global empire by tapping into the power of marketing and community.
1:17.4	And in 2010, Shiseido acquired it for almost $2 billion. Wow. Her new best-selling book, pretty good advice, gives some pretty great
1:27.6	advice and is available now. Leslie, we're very excited to have you welcome to skim from the couch.
1:34.3	Thank you so much for having me. I've been looking forward to hanging with you guys.
1:39.5	We have been very excited to do this. We met Leslie at a conference that we were at about almost two
1:45.2	years ago, a year and a half ago, and we didn't know who it was, like we knew her name
	...

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