All supporters want to see players wear their heart on their sleeves, give everything to their football club.

Kevin Keegan was a manager that wore his heart on his sleeve, and everyone saw that as a weakness.

We warm up, just me and him.

So as we start jogging, he stops and he says, look, I just want to say, I can't thank you enough.

Then let me have the number nine shirt.

I said, listen, mate, not to worry, it's done.

And he went to me, I would have come the matter what number it was.

Anyway, you never think.

Right, lovely.

You're moving to the ballroom.

You've got your badges, you've got yourself in a position where coaching can be available to you.

Why did you choose not to?

Because I didn't think I'd get an opportunity as a man is a man is true.

This is up front with me, Simon Jordan. I believe there are a lot of vacuous, uninformed, unchallenged opinions out there. I want to get to the bottom line and cut through the nonsense. So with this

podcast with William Hill, I'm going to get people with strong views who think they can stand

them up to proper scrutiny. There's a good chance I might

learn something along the way and more importantly, so might you. Joining me in today's

episode, a striker whose career spanned two decades across 10 different clubs. 149 Premier League

goals along the way, he was part of the great entertainers from the Kevin Keegan era

at Newcastle, whilst he became a cup winner with Tottenham Hotspur. way, he was part of the great entertainers from the Kevin Keegan era at Newcastle,

whilst he became a cup winner with Tottenham Hotspur, before, more recently, turning his attention from the pitch to the boardroom at Queen's Park Rangers.

Les Ferdinand, welcome to Up Front.

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