Hello, it's Matt Pycroft from the Adventure Podcast, which is currently sponsored with an ad from the BA Amics Business Card.

On the podcast, we spend most of our time talking about travel and adventures and all that comes with it.

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If you spend £5,000 in the first three months of card membership, you earn £30,000 avios, and there's the opportunity to collect further avios bonuses during the year when you spend more for your business.

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You have 50 or 20 questions on credit application 10 years ago.

Today, it might be that you are asking to start education, which in some countries like Finland, Sweden, Estonia, it's automaticized.

So basically, you are using bank IDs, you are able to get so much information to support your decision-making from the beginning until the end.

Then, ultimately, you are able to serve customer in milliseconds.

The first bank that I worked for used to run an ad campaign.

Who are these people it asked?

Showing good-looking folk engaged in the sort of adventures more commonly associated with cigarette advertising at the time.

I assume it was designed to shift the narrative from where it just like the other big banks, only a little bit more expensive, to where an exclusive club for the Uber Cool.

It had a mixed public reception, many saw it as elitist and exclusionary rather than aspirational, but its final scene stuck in my head regardless.

Our hero is talking of regular holidays to Helsinki, while the narrator is awestruck, wondering what sort of person even knows where Helsinki is.

To be fair, it is about as far from South Africa as you can get, and I don't think I'd ever heard of it myself.

Nor I would assume had any of my friends, except for your hand.

The most sophisticated traveler I knew.

He had been deported from Helsinki for a minor visa mix-up, but not before the police let him sit in the back of the event for an impromptu city tour,

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