Hi, everyone, welcome to the Down Lemon Show.

Joining us today is Joe Anthony and Walter Gear, the co-founders of subculture, a new social platform built for experts,

educators, and thought leaders. Unlike traditional social media, subculture is focused on

expertise over virality. Interesting concept, right? Giving creators real tools to monetize their

knowledge and build intentional, inclusive communities.

I'm so glad that both of you are here. Thank you, gentlemen, for joining. How you doing? Thank you for having us. We're excited to be here. Indeed, indeed. Thank you. So Anthony or Walter, either one of you can answer. I'll let you guys fight it out. But what was the spark behind launching subculture? and how is it different from platforms like, you know, substack, Reddit? Oh, great question. I think it's no secret that social

media isn't what it used to be. Once platforms for community building, staying in contact with,

you know, people that you care about, democratizing voices.

It's become more of a platform for vanity, self-indulgence, political discourse that is,

you know, highly divisive. And we felt kind of compelled to kind of develop a platform that

we think truly embodies what social media platforms need to be

in order to provide real objective information and kind of constructive skill building to people

who are looking for more intentional outcomes. So when we think about, you know, platforms like

Instagram, who obviously have billions of daily users, are we seeing the type of constructive dialogue in there that's truly about developing community in a constructive way?

We didn't think we didn't think so.

And so we felt that with individuals in our age group who've grown up with social. in a constructive way. We didn't think, we didn't think so.

And so we felt that with individuals in our age group

who've grown up with social, but kind of have outgrown it,

it was time to kind of introduce something

that was a lot more intentional in terms of really being

constructive and providing tools and resources,

not just for creators, but for individuals that are looking for more substantive exchanges with people that they actually are looking to learn from.

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