A partner has to have time you don't have, money you don't have, skills you don't have.

Right.

One of those three things.

And you trade a piece of your company for one of these three things with the hope that the trade of that then gets you to your goal faster or increases the likelihood that you hit your goal.

And so if you think that you're going to hit your goal, no matter what, then the only thing that you're making that trade for is time or speed, is how quickly can I get there to my goal?

And time has very real value.

If you can get to your 10-year goal in four years, that might be an amazing trade.

I would use that as my framework for appraising a partner.

That being said, if no one is approaching you or you have no one in mind, then keep crushing.

All right.

So the topic of this is business partnerships and everything related

to that. My name's Randy and I own a law firm in Miami. We focus on estate planning, trying to

niche in on special needs estate planning. So I'm delving into paid marketing, specifically webinars for

the first time and I've ever done any kind of marketing. And I want to know that when shit goes wrong,

how do I know what to fix first in that? I don't even know what to expect coming out of it.

Let's say there's like no people that show up. It's like, how do I like analyze that process?

It depends on how much time you have. But a consideration for doing this is actually doing these

with very

small groups. And so you can coordinate between like one to five people and then they all know

what time is going to happen. And that way you don't have to worry about the tech and automations

and all that stuff. And your shorts will be basically 100%. And so then you can lead them through the

call and it's like a little bit more casual, a little bit more personalized. And that's a lower risk way to kind of get reps in and then know what questions that

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