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Naval

Learn to Sell, Learn to Build

Naval

Naval Ravikant

Business, Technology

4.82.4K Ratings

🗓️ 31 March 2019

⏱️ 6 minutes

🧾️ Download transcript

Summary

Learn to sell. Learn to build. If you can do both, you will be unstoppable. 

• Learn to sell, learn to build 0:00

• The Silicon Valley model is a builder and seller 1:07

• If you can do both you will be unstoppable 1:52

• I'd rather teach an engineer marketing than a marketer engineering 2:48

• Building is better when you're starting out, sales scales better over time 4:33

Transcript: http://nav.al/build-sell

Transcript

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0:00.0

Talking about combining skills, you said that you should learn to sell, learn to build.

0:07.5

If you can do both, you will be unstoppable.

0:10.6

This is a very broad category. I have two broad categories. One is building the product,

0:16.6

which is hard, and it's a multivariate that can include design, that can include development,

0:21.0

that can include manufacturing, logistics, procurement. It could even be designing and operating

0:26.8

a service. It has many, many definitions, but in every industry, there is a definition of the

0:32.3

builder. In our tech industry, that's the CTO, it's the programmer, it's the software engineer,

0:37.6

hardware engineer. But even in a laundry business, it could be the person who's building the

0:42.1

laundry service, who is making the trains run on time, who's making sure all the clothes end up

0:46.4

in the right place, the right time, and so on. Then the other side of it is the sales side.

0:52.1

Again, selling has a very broad definition. Selling doesn't necessarily just mean selling individual

0:56.5

customers, but it could be in marketing. It could mean communicating. It could mean recruiting.

1:01.3

It could mean raising money. It could mean inspiring people. It could mean doing PR.

1:06.0

It's a broad umbrella category. Generally, the Silicon Valley startup model tends to work

1:13.2

best. It's not the only way, but it is probably the most common way. When you have two founders,

1:19.0

one of whom is a world-classed sales, and one of whom is world-classed building. An example,

1:23.9

Steve Jobs and Steve Wazniak with Apple, Gates and Allen probably had similar responsibility

1:28.8

early on with Microsoft, Larry and Sergey broke down along those lines. It's a little different

1:34.6

there because that was a very technical product delivered to end users through a simple interface.

1:39.3

But generally, you will see this pattern repeated over and over. There's a builder and there's a

1:43.2

seller. There's a CEO and CTO combo. Venture and technology investors are almost trained to

1:49.4

look for this combo whenever possible. It's sort of the magic combination. The ultimate is when

...

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