[yotuwp type="videos" id="P3p4MSDOhC8" player="width=0"] “Honesty is the fuel of story-telling.”- Dennis Ross On this episode, Jake and Gino are with Dennis Ross, the founder of Book Ambition, Inc. With a mastery of story, its construction, and presentation, Dennis serves authors, corporations, and startups from Wall Street to Silicon Valley. Dennis shares the secrets of story-telling and explains how it is different from journalism. Story-telling is the secret that businesses around the world can use to flourish. It is not the product but the story that people buy in. There is no market place, but only human place. Connecting emotively is the way to engage with audience. Dennis teaches a proprietary method of narrative construction (The Ross Story Method) that is utilized by Fortune 500 Companies and private clients around the world. Key Insights: 00:00 Introduction 02:22 Writing is a beautiful burden 04:15 Story is not what happened, it is what happened because of what happened 08:28 Secrets of story telling 09:41 The greatest emotion of story tellers 11:37 Story telling is like CPR, it is designed to save others not yourself 14:51 How to engage the audience with story telling 19:35 “How do I say this”- is the great part of your speech 20:15 Seven stages of story telling 29:11 Best practices for finding connection with others 40:52 Wrap-up To know more about Dennis's initiatives, visit https://www.bookambition.com/ If you are ready for a breakthrough in your life ⚡ MULTIFAMILY MASTERY 5 is for you! Attend Jake & Gino's flagship annual conference with 1,000+ like-minded individuals, entrepreneurs and investors! 💪 Learn more: https://jakeandgino.com/mm5 📌 Use our free Calculators to figure out key metrics such as IRR on an investment deal; Mortgage finance; ROI; Refinance numbers; and much more 💰 https://jakeandgino.com/realestatecalculators/ About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Subscribe to this channel: https://ytube.io/3McA Sign up for free training: https://jakeandgino.mykajabi.com/freetraining The resources you need to succeed at every level of apartment investing: https://jakeandgino.com/resources/ Apply for Mentorship: https://jakeandgino.com/apply/ #realestate #multifamilyrealestate #multifamilyinvesting #investing #apartmentinvesting Jake & Gino Facebook: https://www.facebook.com/jakeandgino/ Jake & Gino Twitter: https://twitter.com/JakeandGino Jake & Gino Linkedin: https://www.linkedin.com/company/jake-and-gino-llc/ Jake & Gino Instagram: https://www.instagram.com/jakeandgino/ More ways to engage with the Jake & Gino Investor Community: MM5: https://jakeandgino.com/mm5/ Rand Cares: https://jakeandgino.com/randcares/ The 100 Year Real Estate Investor: https://www.dualassetstrategy.com