I think we can all collectively raise our hand and say sometimes traditional social media can be so

exhausting to try to grow your brand and grow your business's reach. And that's why today's

episode I am so excited to share with you because we're going to talk about the power of

traditional media and what happens when you happen to land on Oprah's favorite things. You guys, today we are

talking to the owners, Elizabeth and Karina, of Top It Off accessories. Many of you know Elizabeth

and Karina from visiting with them in Atlanta in Atlanta, Mart. They've been a part of the

boutique hub, and they sell some really amazing accessories

to thousands of boutiques around the country. Today we're going to walk through their brand story,

being in business 20 years, which is pretty awesome, I must say, how they've grown, how they've

sourced products, how they've leveraged cash flow, and their relationship with bankers to do so.

But above all else, this pretty cool spotlight

that they have on their year getting featured on Oprah's favorite things and what they've learned

from that journey and the power of traditional marketing methods, but also how stores can leverage

that opportunity themselves. And what does it really mean to have a great powerful relationship

between the brand and the boutique? Because there is so much that we can learn and grow from one

another. You guys, I'm so excited about this episode. I know you're going to love getting to hear

this story. So get ready to meet my friends Elizabeth and Karina, the owners and founders

of Top It Off accessories.

Let's talk about your business, strategy, and the juicy details of what actually works,

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

How do we scale your company and do it with the balance and the

happiness that we all seek? Let's hear from those insiders, experts, and strategists that actually

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